Data driven

“Timing, perseverance, and 10 years of trying will make you look like an overnight success”, said Twitter’s co-founder Biz Stone. There...

Hotwire schließt eine Partnerschaft mit der Filmproduktionsfirma Irresistible Films und bietet ab sofort Video in allen Arten und Formen...

Technology and culture are already impacting how our kids view and interact with the world around them. Here’s an article from me based...

Produite et lancée sur Netflix le 2 février dernier, Altered Carbon est une série se déroulant dans un univers futuriste clairement...

We have taken a look at the past week's news and topics across digital, social, brand and creative. #ICYMI, here is what we found...

La puesta en marcha de iniciativas como la del sistema de monitorización de los pacientes en tiempo real desarrollado por Telefónica y el...

Las estrategias comerciales y de marketing B2B han incorporado a las redes sociales como la nueva gran herramienta de generación de leads...

Como especie, nos gusta que nos muestren cosas. Desde las pinturas y dibujos de las cavernas hasta los más absurdos filtros de Snapchat,

Haben Sie auch so ein in die Jahre gekommenes Auto von dem Sie sich nicht trennen wollen? Irgendwie gehört es ja dazu, oder? Und es...

Too often companies equate creating a brand with designing a new logo. Sure, that visual mark is a key element of your brand, but so much...

Die Business-Netzwerke, allen voran Kunde LinkedIn, entwickeln sich zu wahren Schweizer Taschenmessern für unterschiedlichste...

We have taken a look at the past week's news and topics across digital, social, brand and creative. #ICYMI, here is what we found...

Getting personal has always been the purpose of communications. Indeed, I'd argue that it's part of the very definition of the word. So...

Die gute Nachricht zuerst: Die Tage des Frierens sind vorbei, wenn man von einer CeBIT-Halle in die nächste geht, denn: Dieses Jahr wird...

Je dois avouer que je l'aime bien cette Saint Valentin. Non pas que je sois très friand de ces fêtes organisées (je fais déjà l'impasse...

Seit Anfang des Jahres ist Programme Director Alexander Thieme (wieder) bei uns an Bord. Er berät unsere Kunden besonders zu...

Zu Beginn meiner PR-Karriere habe ich Pressemeldungen, Fachbeiträge und Case Studies geschrieben, Interviews vereinbart und Reporting...

“If you've seen Eraserhead on a phone, you haven't seen Eraserhead.” This was the view of the David Lynch, director of the 1977...

Tout d’abord, ne blâmons pas les “réseaux sociaux” pour des comportements qui sont entièrement liés à ceux qui les utilisent. Les usages...

Il est des artistes dont la disparition représente un tsunami à bien des niveaux. Sans aucune surprise, la mort du chanteur Johnny...

Keith Weed, CMO von Unilever, hat Facebook & Google erschreckt: Auf einer Werberkonferenz drohte er, der Werbebudgetgigant, den...

Peut-on, sous prétexte de protection de la propriété intellectuelle, s'approprier une expression tombée dans le langage courant (ou...

Hotwire, la agencia de comunicación global, ha analizado durante una semana las conversaciones en redes sociales en torno a San Valentín...

Début février, alors que le meurtre d'Alexia Daval défraie la chronique, l'avocat de son mari, placé en garde à vue, prend la parole pour...

For anyone with an interest in Bitcoin and Cryptocurrencies, just about every week feels something of a roller-coaster ride. But last...

Sollten Sie im Raketengeschäft tätig sein, raten wir Ihnen derzeit von einem „Share of Voice“-Vergleich mit Ihren Wettbewerbern ab. Zu...

Business Insider recently published research showing mobile data will skyrocket 700% in the next three years. Mobile video data is on...

Toy Fair New York kicks off this week and for those of us who have a passion for toy tech or have kids (in my case both!), then it’s an...

In her recent piece Not All Stories Are Created Equal, Hotwire CEO Barbara Bates outlines succinctly the difference between omnichannel...

Whelp, here we are again. I don’t know who thought it would be a good idea to use Dr. Martin Luther King Jr.’s words for a Super Bowl ad...

Some of the best marketing moments around the Super Bowl have been unplanned. We all remember Oreo capitalizing on the 2013 Super Bowl...

Writing on Cision's blog, AMEC CEO Barry Leggetter outlines his predictions for the coming year in measurement. 

Barry has long...

Hotwire te trae las últimas noticias sobre digital health. A pocas semanas de que comience el Mobile World Congress la salud busca su...

Ser consultor de comunicación es considerado como una de las profesiones más estresantes y con mayores tasas de precariedad laboral según

Last year it became increasingly difficult to avoid having a point of view on divisive issues. Not surprisingly, consumers are more...

Aún con la resaca del último CES en Las Vegas, Barcelona se prepara ya para la celebración del Mobile World Congress del 26 de febrero al...

We're starting to think about planning for our new financial year (starting July 1st - yes, we start early) and as always, it's a time to...

This week AdWeek featured a piece of content giving marketers advice on how to do personalization right. It described that four essential...

The Last Great Wilderness, The Crystal Desert, and a land that’s constantly trying to kill you, are all names given to Antarctica. A land...

Forget the rising price of avocadoes and housing – it seems the oft-maligned millennial generation has bigger problems.

Although more...

The completion of digital transformation for publishers has been met with continued layoffs hitting news outlets, hard. Expectation of...