Contributors

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#ICYMI: The Digital Brand Lab News Round-up

We have taken a look at the past week's news and topics across digital, social, brand and creative. #ICYMI, here is what we found...

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unknownx500

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Customers are more than an IP address, treat them as such

Getting personal has always been the purpose of communications. Indeed, I'd argue that it's part of the very definition of the word. So...

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unknownx500

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Bald ist wieder CeBIT – ach nee, doch nicht.

Die gute Nachricht zuerst: Die Tage des Frierens sind vorbei, wenn man von einer CeBIT-Halle in die nächste geht, denn: Dieses Jahr wird...

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unknownx500

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L'Amour toujours

Je dois avouer que je l'aime bien cette Saint Valentin. Non pas que je sois très friand de ces fêtes organisées (je fais déjà l'impasse...

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unknownx500

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Hackin' PR: Am Puls der Zeit

Zu Beginn meiner PR-Karriere habe ich Pressemeldungen, Fachbeiträge und Case Studies geschrieben, Interviews vereinbart und Reporting...

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unknownx500

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Instagram aurait-il enterré notre imagination ?

Tout d’abord, ne blâmons pas les “réseaux sociaux” pour des comportements qui sont entièrement liés à ceux qui les utilisent. Les usages...

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unknownx500

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Requiem pour un héritage

Il est des artistes dont la disparition représente un tsunami à bien des niveaux. Sans aucune surprise, la mort du chanteur Johnny...

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unknownx500

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Ethisch saubere Markenführung: Ein Markt entsteht

Keith Weed, CMO von Unilever, hat Facebook & Google erschreckt: Auf einer Werberkonferenz drohte er, der Werbebudgetgigant, den...

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unknownx500

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Pour l'amour du pitch

Peut-on, sous prétexte de protection de la propriété intellectuelle, s'approprier une expression tombée dans le langage courant (ou...

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unknownx500

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L'erreur de communication, une erreur de communication ?

Début février, alors que le meurtre d'Alexia Daval défraie la chronique, l'avocat de son mari, placé en garde à vue, prend la parole pour...

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unknownx500

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A big week for Initial Coin Offerings

For anyone with an interest in Bitcoin and Cryptocurrencies, just about every week feels something of a roller-coaster ride. But last...

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unknownx500

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Elon Musk: Nur Platz zwei im Raketenrennen

Sollten Sie im Raketengeschäft tätig sein, raten wir Ihnen derzeit von einem „Share of Voice“-Vergleich mit Ihren Wettbewerbern ab. Zu...

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unknownx500

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4 Tips to Get the Most Out of Toy Fair NY – According to an Industry Veteran

Toy Fair New York kicks off this week and for those of us who have a passion for toy tech or have kids (in my case both!), then it’s an...

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unknownx500 Brickset

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Super Bowl Fail: Ram and … Dr. Martin Luther King Jr.?

Whelp, here we are again. I don’t know who thought it would be a good idea to use Dr. Martin Luther King Jr.’s words for a Super Bowl ad...

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unknownx500

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How "The Bold North" Won The Marketing Big Game Battle

Some of the best marketing moments around the Super Bowl have been unplanned. We all remember Oreo capitalizing on the 2013 Super Bowl...

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unknownx500

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The Year Ahead in Measurement

Writing on Cision's blog, AMEC CEO Barry Leggetter outlines his predictions for the coming year in measurement. 

Barry has long...

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unknownx500

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Personalization Done Right!?

This week AdWeek featured a piece of content giving marketers advice on how to do personalization right. It described that four essential...

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unknownx500

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Hotwire and 2041 Protecting the Antarctic Together

The Last Great Wilderness, The Crystal Desert, and a land that’s constantly trying to kill you, are all names given to Antarctica. A land...

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unknownx500

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Video is Editorial's New Best Friend

The completion of digital transformation for publishers has been met with continued layoffs hitting news outlets, hard. Expectation of...

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unknownx500

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