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L'Amour toujours

Je dois avouer que je l'aime bien cette Saint Valentin. Non pas que je sois très friand de ces fêtes organisées (je fais déjà l'impasse...

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Pour l'amour du pitch

Peut-on, sous prétexte de protection de la propriété intellectuelle, s'approprier une expression tombée dans le langage courant (ou...

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Personalization Done Right!?

This week AdWeek featured a piece of content giving marketers advice on how to do personalization right. It described that four essential...

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Video is Editorial's New Best Friend

The completion of digital transformation for publishers has been met with continued layoffs hitting news outlets, hard. Expectation of...

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