The value of patience for tech entrepreneurs and innovators
“Timing, perseverance, and 10 years of trying will make you look like an overnight success”, said Twitter’s co-founder Biz Stone. There...
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Customers are more than an IP address, treat them as such
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Bald ist wieder CeBIT – ach nee, doch nicht.
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L'Amour toujours
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Frischer Wind im Frankfurter Hotwire-Büro
Seit Anfang des Jahres ist Programme Director Alexander Thieme (wieder) bei uns an Bord. Er berät unsere Kunden besonders zu...
Hackin' PR: Am Puls der Zeit
Zu Beginn meiner PR-Karriere habe ich Pressemeldungen, Fachbeiträge und Case Studies geschrieben, Interviews vereinbart und Reporting...
The Cloverfield Paradox creates a marketing paradox for film makers
“If you've seen Eraserhead on a phone, you haven't seen Eraserhead.” This was the view of the David Lynch, director of the 1977...
Instagram aurait-il enterré notre imagination ?
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Requiem pour un héritage
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Ethisch saubere Markenführung: Ein Markt entsteht
Keith Weed, CMO von Unilever, hat Facebook & Google erschreckt: Auf einer Werberkonferenz drohte er, der Werbebudgetgigant, den...
Pour l'amour du pitch
Peut-on, sous prétexte de protection de la propriété intellectuelle, s'approprier une expression tombée dans le langage courant (ou...
Hotwire analiza qué marcas hacen 'match' con San Valentín
Hotwire, la agencia de comunicación global, ha analizado durante una semana las conversaciones en redes sociales en torno a San Valentín...
L'erreur de communication, une erreur de communication ?
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A big week for Initial Coin Offerings
For anyone with an interest in Bitcoin and Cryptocurrencies, just about every week feels something of a roller-coaster ride. But last...
Elon Musk: Nur Platz zwei im Raketenrennen
Sollten Sie im Raketengeschäft tätig sein, raten wir Ihnen derzeit von einem „Share of Voice“-Vergleich mit Ihren Wettbewerbern ab. Zu...
Personalization is the Foundation of an Effective Video Marketing Strategy
Business Insider recently published research showing mobile data will skyrocket 700% in the next three years. Mobile video data is on...
4 Tips to Get the Most Out of Toy Fair NY – According to an Industry Veteran
Toy Fair New York kicks off this week and for those of us who have a passion for toy tech or have kids (in my case both!), then it’s an...
Learn From Coca-Cola To Tell Stories Like A Pro
In her recent piece Not All Stories Are Created Equal, Hotwire CEO Barbara Bates outlines succinctly the difference between omnichannel...
Super Bowl Fail: Ram and … Dr. Martin Luther King Jr.?
Whelp, here we are again. I don’t know who thought it would be a good idea to use Dr. Martin Luther King Jr.’s words for a Super Bowl ad...
How "The Bold North" Won The Marketing Big Game Battle
Some of the best marketing moments around the Super Bowl have been unplanned. We all remember Oreo capitalizing on the 2013 Super Bowl...
The Year Ahead in Measurement
Writing on Cision's blog, AMEC CEO Barry Leggetter outlines his predictions for the coming year in measurement.
Barry has long...
La salud también estará presente en el MWC y otras noticias sobre Digital Health
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Hotwire lanza el programa de employer branding ‘GO Hotwire’
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Now's the Time for Brands to Take a Stand. Are You Ready?
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Las tendencias en comunicación que nos traerá el Mobile World Congress
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Eleven habits comms agencies can learn from marketing technologists
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Personalization Done Right!?
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Keeping up with the cybers – digitally-savvy millennials not so secure
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Video is Editorial's New Best Friend
The completion of digital transformation for publishers has been met with continued layoffs hitting news outlets, hard. Expectation of...
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