The value of patience for tech entrepreneurs and innovators
“Timing, perseverance, and 10 years of trying will make you look like an overnight success”, said Twitter’s co-founder Biz Stone. There...
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Hotwire goes Hollywood: Wir können jetzt Film
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3 things Comms people need to know about reaching Gen Alpha
Technology and culture are already impacting how our kids view and interact with the world around them. Here’s an article from me based...
Altered Carbon sur Netflix : Human As A Service ?
Produite et lancée sur Netflix le 2 février dernier, Altered Carbon est une série se déroulant dans un univers futuriste clairement...
#ICYMI: The Digital Brand Lab News Round-up
We have taken a look at the past week's news and topics across digital, social, brand and creative. #ICYMI, here is what we found...
La digital health, el nuevo reto del Sistema Nacional de Salud
La puesta en marcha de iniciativas como la del sistema de monitorización de los pacientes en tiempo real desarrollado por Telefónica y el...
¿Por qué integrar el social selling en tu estrategia comercial B2B?
Las estrategias comerciales y de marketing B2B han incorporado a las redes sociales como la nueva gran herramienta de generación de leads...
El vídeo como elemento diferencial en la ejecución de tus estrategias de comunicación
Como especie, nos gusta que nos muestren cosas. Desde las pinturas y dibujos de las cavernas hasta los más absurdos filtros de Snapchat,
Generation Alpha: Marketing muss sehr viel besser werden
Haben Sie auch so ein in die Jahre gekommenes Auto von dem Sie sich nicht trennen wollen? Irgendwie gehört es ja dazu, oder? Und es...
Make Sure to Put the 'Identity' in Your Visual Identity
Too often companies equate creating a brand with designing a new logo. Sure, that visual mark is a key element of your brand, but so much...
Farben raus: Frische Profile braucht das Land!
Die Business-Netzwerke, allen voran Kunde LinkedIn, entwickeln sich zu wahren Schweizer Taschenmessern für unterschiedlichste...
#ICYMI: The Digital Brand Lab News Round-up
We have taken a look at the past week's news and topics across digital, social, brand and creative. #ICYMI, here is what we found...
Customers are more than an IP address, treat them as such
Getting personal has always been the purpose of communications. Indeed, I'd argue that it's part of the very definition of the word. So...
Bald ist wieder CeBIT – ach nee, doch nicht.
Die gute Nachricht zuerst: Die Tage des Frierens sind vorbei, wenn man von einer CeBIT-Halle in die nächste geht, denn: Dieses Jahr wird...
L'Amour toujours
Je dois avouer que je l'aime bien cette Saint Valentin. Non pas que je sois très friand de ces fêtes organisées (je fais déjà l'impasse...
Frischer Wind im Frankfurter Hotwire-Büro
Seit Anfang des Jahres ist Programme Director Alexander Thieme (wieder) bei uns an Bord. Er berät unsere Kunden besonders zu...
Hackin' PR: Am Puls der Zeit
Zu Beginn meiner PR-Karriere habe ich Pressemeldungen, Fachbeiträge und Case Studies geschrieben, Interviews vereinbart und Reporting...
The Cloverfield Paradox creates a marketing paradox for film makers
“If you've seen Eraserhead on a phone, you haven't seen Eraserhead.” This was the view of the David Lynch, director of the 1977...
Instagram aurait-il enterré notre imagination ?
Tout d’abord, ne blâmons pas les “réseaux sociaux” pour des comportements qui sont entièrement liés à ceux qui les utilisent. Les usages...
Requiem pour un héritage
Il est des artistes dont la disparition représente un tsunami à bien des niveaux. Sans aucune surprise, la mort du chanteur Johnny...
Ethisch saubere Markenführung: Ein Markt entsteht
Keith Weed, CMO von Unilever, hat Facebook & Google erschreckt: Auf einer Werberkonferenz drohte er, der Werbebudgetgigant, den...
Pour l'amour du pitch
Peut-on, sous prétexte de protection de la propriété intellectuelle, s'approprier une expression tombée dans le langage courant (ou...
Hotwire analiza qué marcas hacen 'match' con San Valentín
Hotwire, la agencia de comunicación global, ha analizado durante una semana las conversaciones en redes sociales en torno a San Valentín...
L'erreur de communication, une erreur de communication ?
Début février, alors que le meurtre d'Alexia Daval défraie la chronique, l'avocat de son mari, placé en garde à vue, prend la parole pour...
A big week for Initial Coin Offerings
For anyone with an interest in Bitcoin and Cryptocurrencies, just about every week feels something of a roller-coaster ride. But last...
Elon Musk: Nur Platz zwei im Raketenrennen
Sollten Sie im Raketengeschäft tätig sein, raten wir Ihnen derzeit von einem „Share of Voice“-Vergleich mit Ihren Wettbewerbern ab. Zu...
Personalization is the Foundation of an Effective Video Marketing Strategy
Business Insider recently published research showing mobile data will skyrocket 700% in the next three years. Mobile video data is on...
4 Tips to Get the Most Out of Toy Fair NY – According to an Industry Veteran
Toy Fair New York kicks off this week and for those of us who have a passion for toy tech or have kids (in my case both!), then it’s an...
Learn From Coca-Cola To Tell Stories Like A Pro
In her recent piece Not All Stories Are Created Equal, Hotwire CEO Barbara Bates outlines succinctly the difference between omnichannel...
Super Bowl Fail: Ram and … Dr. Martin Luther King Jr.?
Whelp, here we are again. I don’t know who thought it would be a good idea to use Dr. Martin Luther King Jr.’s words for a Super Bowl ad...
How "The Bold North" Won The Marketing Big Game Battle
Some of the best marketing moments around the Super Bowl have been unplanned. We all remember Oreo capitalizing on the 2013 Super Bowl...
The Year Ahead in Measurement
Writing on Cision's blog, AMEC CEO Barry Leggetter outlines his predictions for the coming year in measurement.
Barry has long...
La salud también estará presente en el MWC y otras noticias sobre Digital Health
Hotwire te trae las últimas noticias sobre digital health. A pocas semanas de que comience el Mobile World Congress la salud busca su...
Hotwire lanza el programa de employer branding ‘GO Hotwire’
Ser consultor de comunicación es considerado como una de las profesiones más estresantes y con mayores tasas de precariedad laboral según
Now's the Time for Brands to Take a Stand. Are You Ready?
Last year it became increasingly difficult to avoid having a point of view on divisive issues. Not surprisingly, consumers are more...
Las tendencias en comunicación que nos traerá el Mobile World Congress
Aún con la resaca del último CES en Las Vegas, Barcelona se prepara ya para la celebración del Mobile World Congress del 26 de febrero al...
Eleven habits comms agencies can learn from marketing technologists
We're starting to think about planning for our new financial year (starting July 1st - yes, we start early) and as always, it's a time to...
Personalization Done Right!?
This week AdWeek featured a piece of content giving marketers advice on how to do personalization right. It described that four essential...
Hotwire and 2041 Protecting the Antarctic Together
The Last Great Wilderness, The Crystal Desert, and a land that’s constantly trying to kill you, are all names given to Antarctica. A land...
Keeping up with the cybers – digitally-savvy millennials not so secure
Forget the rising price of avocadoes and housing – it seems the oft-maligned millennial generation has bigger problems.
Although more...
Video is Editorial's New Best Friend
The completion of digital transformation for publishers has been met with continued layoffs hitting news outlets, hard. Expectation of...
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