The value of patience for tech entrepreneurs and innovators
“Timing, perseverance, and 10 years of trying will make you look like an overnight success”, said Twitter’s co-founder Biz Stone. There...
Inspiration
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Customers are more than an IP address, treat them as such
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L'Amour toujours
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Hackin' PR: Am Puls der Zeit
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The Cloverfield Paradox creates a marketing paradox for film makers
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Instagram aurait-il enterré notre imagination ?
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Requiem pour un héritage
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Ethisch saubere Markenführung: Ein Markt entsteht
Keith Weed, CMO von Unilever, hat Facebook & Google erschreckt: Auf einer Werberkonferenz drohte er, der Werbebudgetgigant, den...
Pour l'amour du pitch
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Hotwire analiza qué marcas hacen 'match' con San Valentín
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L'erreur de communication, une erreur de communication ?
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A big week for Initial Coin Offerings
For anyone with an interest in Bitcoin and Cryptocurrencies, just about every week feels something of a roller-coaster ride. But last...
Elon Musk: Nur Platz zwei im Raketenrennen
Sollten Sie im Raketengeschäft tätig sein, raten wir Ihnen derzeit von einem „Share of Voice“-Vergleich mit Ihren Wettbewerbern ab. Zu...
Personalization is the Foundation of an Effective Video Marketing Strategy
Business Insider recently published research showing mobile data will skyrocket 700% in the next three years. Mobile video data is on...
4 Tips to Get the Most Out of Toy Fair NY – According to an Industry Veteran
Toy Fair New York kicks off this week and for those of us who have a passion for toy tech or have kids (in my case both!), then it’s an...
Learn From Coca-Cola To Tell Stories Like A Pro
In her recent piece Not All Stories Are Created Equal, Hotwire CEO Barbara Bates outlines succinctly the difference between omnichannel...
Super Bowl Fail: Ram and … Dr. Martin Luther King Jr.?
Whelp, here we are again. I don’t know who thought it would be a good idea to use Dr. Martin Luther King Jr.’s words for a Super Bowl ad...
How "The Bold North" Won The Marketing Big Game Battle
Some of the best marketing moments around the Super Bowl have been unplanned. We all remember Oreo capitalizing on the 2013 Super Bowl...
The Year Ahead in Measurement
Writing on Cision's blog, AMEC CEO Barry Leggetter outlines his predictions for the coming year in measurement.
Barry has long...
La salud también estará presente en el MWC y otras noticias sobre Digital Health
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Las tendencias en comunicación que nos traerá el Mobile World Congress
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Eleven habits comms agencies can learn from marketing technologists
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Video is Editorial's New Best Friend
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