Will 2019 really be the end of misogynistic adverts?
Following a nearly two-year long review by the Advertising Standards Authority (ASA), the Committee of Advertising Practice (CAP) has...
Following a nearly two-year long review by the Advertising Standards Authority (ASA), the Committee of Advertising Practice (CAP) has...
Les fêtes de fin d'année... période faste de consommation, période propice aux rêves et aux folies. Les marques ont bien saisi l'enjeu de...
Influencer Marketing heißt für uns bei Hotwire Marken mit genau den passenden Influencern zusammenbringen. Also solchen Persönlichkeiten,...
Jose Mourinho was unceremoniously dumped from Manchester United after just two and a half years in charge of the club.
While results and...
Et si Marc Jacobs vous enseignait le design ? Et Emmanuelle Alt (rédactrice en chef du Vogue Paris) les astuces pour devenir un...
We’ve all had the debate, right? And we all spend far too much money on various different brands each year, only to be let down....
Von "Neuland" will Angela Merkel nicht mehr sprechen, wenn es um die Digitalisierung Deutschlands geht. Das habe ihr einen "großen...
La Formule 1 est une vitrine publicitaire permettant aux constructeurs automobiles engagés d’accroître leur visibilité dans une vingtaine...
Brands are making moves - from offline to online or online to offline, they are all chasing one dream, the engaged consumer.
While...
In the tech world, it’s quite hard to avoid the buzz around 5G. Since the roll out of its predecessor 5 years ago, entire industries...
Mit Klemmbrettern statt Tablets und Hauspost statt E-Mail mussten sich die Mitarbeiter im Klinikum Fürstenfeldbruck vor ein paar Wochen...
For me, it all started with a presentation given by my colleague Virginie Puchaux, Managing Director of Hotwire France, earlier this year...
Norwegian footballer Ada Hegerberg has just won the first ever Ballon D’Or for the world's best women's player, but the media headlines...
In a world where STEM skills are in short supply and many global tech firms are struggling to find top talent, keeping employees happy...
As companies break out the list of things to add to their resolutions for next year, I can bet more than a few will call out some version...
As the consumer team gears up for CES, we’ve been chatting a lot about AI. And you wouldn’t have thought it, but AI is getting emotional....
The term ‘blogger’ might feel a bit out of date in a sea of ‘grammers, podcasts and micro influencers. But, I assure you the format is...
A common theme at the first Mad//Fest was the importance of brands not just having a positioning statement but acting on it at all times....
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