Will 2019 really be the end of misogynistic adverts?
Following a nearly two-year long review by the Advertising Standards Authority (ASA), the Committee of Advertising Practice (CAP) has...
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Hotwire Insights Archive
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For me, it all started with a presentation given by my colleague Virginie Puchaux, Managing Director of Hotwire France, earlier this year...
Why your personal stories matter: What we can learn from Andy Murray’s passion for women’s rights
Norwegian footballer Ada Hegerberg has just won the first ever Ballon D’Or for the world's best women's player, but the media headlines...
Why employee activism is a force for good in tech
In a world where STEM skills are in short supply and many global tech firms are struggling to find top talent, keeping employees happy...
Hey Marketers, Don't Let "Innovation" Be an Empty New Year’s Resolution
As companies break out the list of things to add to their resolutions for next year, I can bet more than a few will call out some version...
Artificial Emotional Intelligence
As the consumer team gears up for CES, we’ve been chatting a lot about AI. And you wouldn’t have thought it, but AI is getting emotional....
What makes a good blog great?
The term ‘blogger’ might feel a bit out of date in a sea of ‘grammers, podcasts and micro influencers. But, I assure you the format is...
Brand purpose is at the heart of Mad//Fest
A common theme at the first Mad//Fest was the importance of brands not just having a positioning statement but acting on it at all times....
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