Will 2019 really be the end of misogynistic adverts?
Following a nearly two-year long review by the Advertising Standards Authority (ASA), the Committee of Advertising Practice (CAP) has...
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Hotwire Insights Archive
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Les marques de luxe mettent le cap sur les réseaux sociaux.
Les fêtes de fin d'année... période faste de consommation, période propice aux rêves et aux folies. Les marques ont bien saisi l'enjeu de...
Zweifelhafter Trend: Fake Influencer-Koops
Influencer Marketing heißt für uns bei Hotwire Marken mit genau den passenden Influencern zusammenbringen. Also solchen Persönlichkeiten,...
What the comms industry can learn from Jose’s sacking
Jose Mourinho was unceremoniously dumped from Manchester United after just two and a half years in charge of the club.
While results and...
La Master class, nouvelle poule aux œufs d’or des marques ?
Et si Marc Jacobs vous enseignait le design ? Et Emmanuelle Alt (rédactrice en chef du Vogue Paris) les astuces pour devenir un...
The Definitive Mince Pie Rating of 2018
We’ve all had the debate, right? And we all spend far too much money on various different brands each year, only to be let down....
Digitalgipfel: Im #AI-Neuland
Von "Neuland" will Angela Merkel nicht mehr sprechen, wenn es um die Digitalisierung Deutschlands geht. Das habe ihr einen "großen...
Renault et l’affaire Carlos Ghosn : la remise en cause de la Formule 1 comme tremplin marketing ?
La Formule 1 est une vitrine publicitaire permettant aux constructeurs automobiles engagés d’accroître leur visibilité dans une vingtaine...
Playing to the crowd: Brands look far and wide in pursuit of retail readiness
Brands are making moves - from offline to online or online to offline, they are all chasing one dream, the engaged consumer.
While...
New year, new network: 2019 as the year for 5G
In the tech world, it’s quite hard to avoid the buzz around 5G. Since the roll out of its predecessor 5 years ago, entire industries...
Wenn Thema X zur Chefsache werden soll
Mit Klemmbrettern statt Tablets und Hauspost statt E-Mail mussten sich die Mitarbeiter im Klinikum Fürstenfeldbruck vor ein paar Wochen...
How can you help address the under-representation of women in Australian media?
For me, it all started with a presentation given by my colleague Virginie Puchaux, Managing Director of Hotwire France, earlier this year...
Why your personal stories matter: What we can learn from Andy Murray’s passion for women’s rights
Norwegian footballer Ada Hegerberg has just won the first ever Ballon D’Or for the world's best women's player, but the media headlines...
Why employee activism is a force for good in tech
In a world where STEM skills are in short supply and many global tech firms are struggling to find top talent, keeping employees happy...
Hey Marketers, Don't Let "Innovation" Be an Empty New Year’s Resolution
As companies break out the list of things to add to their resolutions for next year, I can bet more than a few will call out some version...
Artificial Emotional Intelligence
As the consumer team gears up for CES, we’ve been chatting a lot about AI. And you wouldn’t have thought it, but AI is getting emotional....
What makes a good blog great?
The term ‘blogger’ might feel a bit out of date in a sea of ‘grammers, podcasts and micro influencers. But, I assure you the format is...
Brand purpose is at the heart of Mad//Fest
A common theme at the first Mad//Fest was the importance of brands not just having a positioning statement but acting on it at all times....
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