Why CPG is embracing CES
Enough with the acronyms, right?! Sorry.But in all truth, as someone who's been going to CES for more years than I care to remember, it's...
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Hotwire Insights Archive
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Tschüss CeBIT
The new festival theme introduced in 2018 couldn’t prevent what so many have expected for a while. No more CeBIT.
What was once one of the...
(Content) quality is in the eye of the beholder
My colleagues and I were recently in Christchurch, New Zealand. Anyone who's been there since the dreadful earthquakes in 2010/2011 will...
Are techies ready for the top job? Most definitely.
For years the IT department owned the reputation as being the most siloed, anti-social and non-business savvy team within enterprises.
Bye Bye Cebit!
So - jetzt ist es raus. Auch das neue Gewand, der neue Festival-Charakter konnte die Cebit nicht mehr retten - 2019 wird es keine mehr...
Five Technologies That Are Making You Healthier
As Hotwire’s consumer practice gears up for CES, we’ve been thinking about industries that have really taken advantage of innovative...
Five Things I learned at the CBI Annual Conference Nov 2018
I had the privilege of attending the Confederation of Business Industry (CBI) annual conference this year. To be candid, it has...
Disparition des éléphants : quand la communication s’échoue sur les rives du consumérisme
C’est l’histoire de mammifères terrestres de tous les records, intelligents, fascinants, sensibles, doués d’innombrables talents et d’un...
Las empresas españolas que más invierten en innovación
Según el informe '2018 Global Innovation 1.000', elaborado por Strategy&, la consultora de estrategia de PwC, la inversión en...
FOMO no more
"Isn't that an American thing?" is a phrase I've heard a lot in the past month. From Halloween to Black Friday, our group FOMO (Fear Of...
As predicted by our Gen Alpha report, TikTok massive phenomenon in the U.S.
It's always nice when the big guys in media follow what you've been saying! Interesting reading in today's Axios newsletter that TikTok...
Why trust is so crucial to crisis communications
Too often the technology industry is guilty of asking forgiveness rather than asking permission when it comes to business practices....
Minneapolis: Health Tech’s Epicenter
Health tech is one of the industries we are most proud of in the Twin Cities. Our unique history as a home for some of the world’s...
If You Have to Say You’re an Influencer, You Probably Aren’t
“If we're going on numbers...then I'm already a Nanoinfluencer,” that’s what a colleague said after the New York Times published their...
Quand l’hippopotame devient un joli bœuf français !
Je me souviens encore des escapades dominicales avec ma tante, lorsque que j’étais petit, chez Hippopotamus. Et tout aussi bien, plus...
Is it the end of the Christmas TV ad as we know it?
We’ve seen some corkers in recent years. From John Lewis & Partners’ trampoline obsessed Boxer and heartfelt Bear & The Hare...
Les articles en ligne, le nouveau cool ?
Récemment arrivée à la direction de la rédaction de L'Obs, Dominique Nora fait prendre un tournant digital au magazine. Ne comptant que...
Hustle porn - and why we have to stop saying we're busy
We've all been there. In fact, we're all there. When someone asks the simple question "how are you doing", our immediate answer is "busy".
Le blues des innovation labs
Un article plein de bon sens avec un constat qui invite à remettre de la clarté dans certains objectifs des Labs.
Mais il omet sans doute...
Content Creators Not Marketing Platforms
The Chartered Institute of Marketing brought together brands and creatives to discuss the rapid growth of influencer marketing, how this...
It's the taking part that counts
I attended IAB UK's new event a few weeks back, Nonference. The organisers' goal was that it wouldn't be a traditional conference but...
Sarah Koenig and Hedley Thomas: A personal brand of investigative journalism
When Serial quietly arrived onto the digital airwaves in 2014 it changed our perception of podcasts and investigative journalism. No...
Two sides of the tech coin at Web Summit
This years' Web Summit in Portugal was, on the face of it, much like any other trade show or conference. Over 70,000 attendees and 1,200...
Reconnaissance vocale : ce que le partenariat de Google avec Disney signifie pour les marques intéressées par cette technologie
Cet insight a été rédigé par Emma Hazan, Global Head of Consumer Hotwire Londres.
Google s’associe avec Disney pour enrichir le moment de...
When it comes to creative campaign ideas, don't be afraid to think global.
Yesterday at Cision CommsCon2018, Peter Heneghan of LADbible highlighted how the growth of the organisation has mirrored the rise of...
AI: the unknown weapon in the battle for workplace diversity
Recently, Hotwire Australia's F in Fintech event explored the issue of gender diversity in fintech. One of the topics discussed during...
CommsCon 2018: Is traditional PR held back by a lack of originality?
At this week’s CommsCon 2018, a panel of four PR powerhouses from a range of different organisations took to the stage to talk all things...
Tech and accessibility: the road to an inclusive future
At last week's Future Decoded event in London, Microsoft's Jenny Lay-Flurrie outlined some of the incredible innovations taking...
What Google's partnership with Disney means for brands interested in voice-activated tech
With Google partnering with Disney to enhance story-time reading with its Google Home, it looks like we’re starting to see real depth...
Digital disruptors get real for real estate
When you live somewhere temporarily, you realise how few items you really need.
Renting is the mother of minimalism, to clumsily...
SIBOS 2018: digital trends in banking and finance
I had the opportunity to attend SIBOS in Sydney last week. SIBOS is the biggest global event dedicated to banking and financial services....
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