Not all stories are created equal
There is a lot of industry discussion around two separate trends—storytelling and omnichannel communications. It gets really interesting...
Inspiration that
sparks imagination
Insights.
Contributors
-
Associate Programme Executive -
Vice President -
Director -
Global CFO -
-
Programme Manager -
Associate Director
-
Programme Executive -
Programme Director -
-
Senior Vice President -
-
Press Agent -
Associate Director -
Program Manager -
Senior PR & Communications Manager -
Group Chief Development Officer -
-
-
Programme Manager, Fintech -
Senior Social Media Associate -
Senior Programme Executive -
CEO, North America -
-
Associate Director -
Chief of Staff (Associate Director) -
Fintech Engagement Executive -
-
Programme Director -
Senior Programme Director -
Programme Director -
Creative Director -
-
-
SVP & Head of Digital Commerce -
Senior Programme Director -
Operations and Workflow Manager -
Responsable de Clientèle (Tech B2B) -
Programme Manager -
Associate Programme Executive -
Business Development Director -
-
-
Programme Director -
Senior Account Director -
Associate Programme Executive
-
Attachée de presse -
Senior Program Manager -
Senior Programme Executive -
Senior Programme Executive -
Global Head of Consumer -
Marketing -
-
Senior Vice President, Business Development & Marketing -
-
-
Communications Consultant, Managing Director Hotwire Germany -
Associate Director -
Marketing Manager -
Senior Programme Executive -
Senior Programme Director -
Senior Account Manager -
-
Analyst Relations and Corporate Specialist -
Digital Manager -
Associate Programme Executive -
Programme Director -
Senior Programme Manager -
Executive Vice President -
CEO, North America -
Associate -
-
Senior programme director -
-
Associate Programme Executive -
Director -
-
-
-
PR Consultant -
Programme Executive -
Attaché de presse -
Programme Director -
Director -
Senior Designer -
Senior Programme Manager -
Director -
Senior Programme Manager in the B2B Tech practice -
-
-
Account Manager -
Vice President -
Director -
-
-
Sr. Manager, People & Culture -
-
-
Head of Consumer -
Senior Programme Manager -
-
-
Programme Manager -
Content Executive -
Director -
-
Programme Manager -
-
Senior Programme Executive -
Associate Director -
Content Director -
Senior PR Manager - Responsable communication -
Programme Director -
Designer -
Content Executive -
Senior Account Director -
Art Director, Digital Brand Lab -
Head of B2B UK -
-
Head of B2B, EMEA -
-
Senior Associate -
Senior Associate -
-
-
Programme Manager -
-
Managing Director -
Senior Director, Strategy -
Directeur de pôle -
Senior Associate -
-
Consultante RP -
Media Relations and Influencer Specialist -
-
Digital Executive -
Associate Director -
Program Manager -
Associate Programme Executive -
Business Development Manager -
Content Director -
Senior Public Relations Consultant -
Talent Lead, People & Culture -
-
Programme Executive -
Senior Director -
Program Director -
Business Development Manager -
Senior Programme Manager -
-
Associate Director -
-
Junior Creative Director -
-
-
Account Coordinator -
Program Executive -
Senior Program Director -
Managing Director -
Hotwire Insights Archive
- March 2022 (2)
- February 2022 (5)
- January 2022 (8)
- December 2021 (3)
- November 2021 (5)
- October 2021 (9)
- September 2021 (12)
- August 2021 (13)
- July 2021 (6)
- June 2021 (11)
- May 2021 (10)
- April 2021 (7)
- March 2021 (12)
- February 2021 (10)
- January 2021 (8)
- December 2020 (15)
- November 2020 (15)
- October 2020 (14)
- September 2020 (18)
- August 2020 (14)
- July 2020 (19)
- June 2020 (7)
- May 2020 (6)
- April 2020 (9)
- March 2020 (15)
- February 2020 (18)
- January 2020 (9)
- December 2019 (5)
- November 2019 (9)
- October 2019 (16)
- September 2019 (15)
- August 2019 (16)
- July 2019 (14)
- June 2019 (13)
- May 2019 (19)
- April 2019 (22)
- March 2019 (29)
- February 2019 (30)
- January 2019 (32)
- December 2018 (18)
- November 2018 (31)
- October 2018 (23)
- September 2018 (32)
- August 2018 (27)
- July 2018 (20)
- June 2018 (28)
- May 2018 (26)
- April 2018 (18)
- March 2018 (29)
- February 2018 (41)
- January 2018 (36)
- December 2017 (16)
- November 2017 (31)
- October 2017 (43)
- September 2017 (50)
- August 2017 (32)
- July 2017 (30)
- June 2017 (22)
- May 2017 (51)
- April 2017 (3)
Generation Alpha: Wie Technologie unsere Kinder prägt
Am 22.2. findet in München die nächste Zukunftskonferenz "48forward" statt. Emma Hazan, unsere Global Head of Consumer, wird dort einen...
Stop buying fairytales
Unless you're living under a rock, the chances are you've heard about the power of influencer marketing. You'll be told tales of how...
Un vent de Pentecôte souffle sur la presse française
Mort des médias traditionnels, de l'écriture et de la lecture sur papier, au profit de vidéos et « stories » en tout genre ? Quoi qu'en...
Y el Grammy al mejor discurso político es para… Camila Cabello
No se llevó ni un solo Grammy a su casa, pero se ha convertido en la auténtica estrella de la última edición de los premios de la música...
What's the future of PR measurement?
This week I had the pleasure and the privilege of addressing the Future Communicators Accelerator event on the subject of PR measurement...
Hanouna et la communication
Les scandales successifs des derniers mois qu’a subi, et parfois orchestré, Cyril Hanouna ont laissé des traces. Un sondage paru dans
Social Engagement - Would That It Were So Simple!
Every company today has a social media presence. Most likely all of the big three - Facebook, Twitter, and LinkedIn; sometimes also...
What’s Up? WhatsApp!
WhatsApp hat die SMS abgelöst. Knapp 90 Prozent der 14- bis 19-Jährigen haben den Dienst laut einer Umfrage von WhatsApp im Einsatz, aber...
Les médias, un contre-pouvoir à protéger
En ce mois de janvier froid et pluvieux, les résultats du 31e baromètre de Kantar Sofres mesurant la confiance des Français dans les médias
2018's tech will be good for your health
The health tech scene is hotting up. A recent forecast suggested the world's annual healthcare spend will be nearly $9tn by the end of...
La inversión de las tecnológicas en proyectos de salud se ha multiplicado por 9 desde 2012
Cada vez más compañías tecnológicas y del sector sanitario se ponen de acuerdo para el desarrollo de iniciativas relacionadas con la...
"Selfie-generation" Beckons Rise of Social Media Marketing in the Middle East
My recent trip to UAE left me in awe of the growth and innovation happening in the region. Dubai boasts a sci-fi-like cityscape and...
Don't Assume You Know Your Audience ... People Can Change
Perhaps it's the naturally reflective mood of the new year, but lately I've been working with a lot of brands on refreshing their...
Welcome back, radio star!
Almost 37 years ago MTV debuted, and video killed the radio star. Transforming music from an audio into a multi-sensory experience, MTV...
10 Trends That Will Shape Marketing in 2018
In the spirit of sharing thoughts on the year ahead, this article on the ever fresh CMO.com site caught my eye.
Of the ten trends...
Les TV toujours à l’honneur au CES
Le salon CES vient de fermer ses portes et parmi les nombreuses tendances, outre l’intelligence artificielle, la voiture autonome, les...
Qui a le droit ?
C’est étrange comme cet article m’a interpellé.
Peut-être mon âge canonique qui me fait dire qu’il serait bon de se demander comment vont...
5 Disasters at CES 2018 – And What We Can Learn
So, another CES done and dusted. And while there was some interesting tech to see, this isn’t the place to read about it (I’d recommend...
L’intelligence artificielle va-t-elle remplacer la créativité et l’émotion humaine ?
CES 2018 étant à peine achevé, on a beau essayer de l’éviter, l’intelligence artificielle est partout. Dans les maisons, dans les...
Communication de crise, ou la nécessité de savoir quand parler... et quand se taire.
Longtemps inconnue du grand public, la société Lactalis a vu sa notoriété se développer ces dernières années, à mesure que les crises se...
Hotwire entre las 20 mejores agencias de comunicación de España en 2017
Según la segunda edición del estudio ‘Las agencias de comunicación y los anunciantes’, realizado por la publicación especializada en...
Das ist unser CMO-Expertenprogramm
Über die letzten Jahre hat sich unser Angebot stark verbreitert. Wir kommen aus der PR, arbeiten aber inzwischen auch oft für Marketer an...
Startup-Kommunikation: So wird das was
Die Welt der Startups dreht sich schnell. Gute PR hingegen wirkt mittel- bis langfristig. Wie passt das zusammen?
Einerseits mag ich...
Instagram y Twitter, las redes sociales que te harán triunfar en rebajas
Las compras en Internet durante la época de rebajas aumentan y, en consecuencia, también la necesidad de las personas de compartir sus...
2018 Facebook et Twitter serrent la vis
Fake news et click bait, tels sont les ennemis désignés par les deux réseaux sociaux les plus puissants.
De son côté Facebook va se...
Las noticias sobre Digital Health: drones con medicamentos, Huawei entra en el cuidado de crónicos y la receta electrónica en urgencias
Cada semana la agencia de comunicación Hotwire repasa las noticias más interesantes sobre Digital Health. Esta semana, y como viene...
"I'm pretty scared each week"...
"I'm pretty scared each week," said the CEO who called to talk about what's going on in tech, politics and the overall business...
Las marcas de automóviles monopolizan la conversación social de CES 2018
Este martes comienza oficialmente el Consumer Electronics Show (CES por sus siglas en inglés) o “Feria de Electrónica de Consumo” que...
When is a car not really a car?
Ok fine, the Byton SUV concept unveiled at CES is still definitely a car. But what's most interesting about this concept is that Byton...
Why Doki Doki Literature Club Is One Of The Best Marketing Stunts of 2017
Doki Doki Literature Club is one of the biggest surprises for me from last year, so before I even go dive into this topic any further, I...
The dangers of social media manipulation
How many followers do you have on Twitter? To those of us who use the platform, this is often (not always) a source of angst as we seek...
Welcome to the Open Banking age, eek.
We're all pretty familiar with the advice; 'don't take sweets from strangers'. As we grow up, the beliefs instilled in us from an early...
NRF: Where To Go and What to Do
We've said it before and we'll say it again - if your brand works within any retail component, NRF is for you.
However, we know all...
Internet de los Juguetes se cuela en la carta a los Reyes Magos
Este año el juguete más demandado a los Reyes Magos es el teléfono móvil para niños Kidibuzz, según publica Google en relación a las...
Happy New... Regulation!
Today is the day. After TEN YEARS of speculation, scepticism and scuffling… MiFID II (Markets in Financial Instruments Directive II) has...
As a free user, you can follow Passle and like posts.
To repost this post to your own Passle blog, you will need to upgrade your account.
For plans and pricing, please contact our sales team at sales@passle.net