Not all stories are created equal
There is a lot of industry discussion around two separate trends—storytelling and omnichannel communications. It gets really interesting...
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Hotwire Insights Archive
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Generation Alpha: Wie Technologie unsere Kinder prägt
Am 22.2. findet in München die nächste Zukunftskonferenz "48forward" statt. Emma Hazan, unsere Global Head of Consumer, wird dort einen...
Stop buying fairytales
Unless you're living under a rock, the chances are you've heard about the power of influencer marketing. You'll be told tales of how...
Un vent de Pentecôte souffle sur la presse française
Mort des médias traditionnels, de l'écriture et de la lecture sur papier, au profit de vidéos et « stories » en tout genre ? Quoi qu'en...
Y el Grammy al mejor discurso político es para… Camila Cabello
No se llevó ni un solo Grammy a su casa, pero se ha convertido en la auténtica estrella de la última edición de los premios de la música...
What's the future of PR measurement?
This week I had the pleasure and the privilege of addressing the Future Communicators Accelerator event on the subject of PR measurement...
Hanouna et la communication
Les scandales successifs des derniers mois qu’a subi, et parfois orchestré, Cyril Hanouna ont laissé des traces. Un sondage paru dans
Social Engagement - Would That It Were So Simple!
Every company today has a social media presence. Most likely all of the big three - Facebook, Twitter, and LinkedIn; sometimes also...
What’s Up? WhatsApp!
WhatsApp hat die SMS abgelöst. Knapp 90 Prozent der 14- bis 19-Jährigen haben den Dienst laut einer Umfrage von WhatsApp im Einsatz, aber...
Les médias, un contre-pouvoir à protéger
En ce mois de janvier froid et pluvieux, les résultats du 31e baromètre de Kantar Sofres mesurant la confiance des Français dans les médias
2018's tech will be good for your health
The health tech scene is hotting up. A recent forecast suggested the world's annual healthcare spend will be nearly $9tn by the end of...
La inversión de las tecnológicas en proyectos de salud se ha multiplicado por 9 desde 2012
Cada vez más compañías tecnológicas y del sector sanitario se ponen de acuerdo para el desarrollo de iniciativas relacionadas con la...
"Selfie-generation" Beckons Rise of Social Media Marketing in the Middle East
My recent trip to UAE left me in awe of the growth and innovation happening in the region. Dubai boasts a sci-fi-like cityscape and...
Don't Assume You Know Your Audience ... People Can Change
Perhaps it's the naturally reflective mood of the new year, but lately I've been working with a lot of brands on refreshing their...
Welcome back, radio star!
Almost 37 years ago MTV debuted, and video killed the radio star. Transforming music from an audio into a multi-sensory experience, MTV...
10 Trends That Will Shape Marketing in 2018
In the spirit of sharing thoughts on the year ahead, this article on the ever fresh CMO.com site caught my eye.
Of the ten trends...
Les TV toujours à l’honneur au CES
Le salon CES vient de fermer ses portes et parmi les nombreuses tendances, outre l’intelligence artificielle, la voiture autonome, les...
Qui a le droit ?
C’est étrange comme cet article m’a interpellé.
Peut-être mon âge canonique qui me fait dire qu’il serait bon de se demander comment vont...
5 Disasters at CES 2018 – And What We Can Learn
So, another CES done and dusted. And while there was some interesting tech to see, this isn’t the place to read about it (I’d recommend...
L’intelligence artificielle va-t-elle remplacer la créativité et l’émotion humaine ?
CES 2018 étant à peine achevé, on a beau essayer de l’éviter, l’intelligence artificielle est partout. Dans les maisons, dans les...
Communication de crise, ou la nécessité de savoir quand parler... et quand se taire.
Longtemps inconnue du grand public, la société Lactalis a vu sa notoriété se développer ces dernières années, à mesure que les crises se...
Hotwire entre las 20 mejores agencias de comunicación de España en 2017
Según la segunda edición del estudio ‘Las agencias de comunicación y los anunciantes’, realizado por la publicación especializada en...
Das ist unser CMO-Expertenprogramm
Über die letzten Jahre hat sich unser Angebot stark verbreitert. Wir kommen aus der PR, arbeiten aber inzwischen auch oft für Marketer an...
Startup-Kommunikation: So wird das was
Die Welt der Startups dreht sich schnell. Gute PR hingegen wirkt mittel- bis langfristig. Wie passt das zusammen?
Einerseits mag ich...
Instagram y Twitter, las redes sociales que te harán triunfar en rebajas
Las compras en Internet durante la época de rebajas aumentan y, en consecuencia, también la necesidad de las personas de compartir sus...
2018 Facebook et Twitter serrent la vis
Fake news et click bait, tels sont les ennemis désignés par les deux réseaux sociaux les plus puissants.
De son côté Facebook va se...
Las noticias sobre Digital Health: drones con medicamentos, Huawei entra en el cuidado de crónicos y la receta electrónica en urgencias
Cada semana la agencia de comunicación Hotwire repasa las noticias más interesantes sobre Digital Health. Esta semana, y como viene...
"I'm pretty scared each week"...
"I'm pretty scared each week," said the CEO who called to talk about what's going on in tech, politics and the overall business...
Las marcas de automóviles monopolizan la conversación social de CES 2018
Este martes comienza oficialmente el Consumer Electronics Show (CES por sus siglas en inglés) o “Feria de Electrónica de Consumo” que...
When is a car not really a car?
Ok fine, the Byton SUV concept unveiled at CES is still definitely a car. But what's most interesting about this concept is that Byton...
Why Doki Doki Literature Club Is One Of The Best Marketing Stunts of 2017
Doki Doki Literature Club is one of the biggest surprises for me from last year, so before I even go dive into this topic any further, I...
The dangers of social media manipulation
How many followers do you have on Twitter? To those of us who use the platform, this is often (not always) a source of angst as we seek...
Welcome to the Open Banking age, eek.
We're all pretty familiar with the advice; 'don't take sweets from strangers'. As we grow up, the beliefs instilled in us from an early...
NRF: Where To Go and What to Do
We've said it before and we'll say it again - if your brand works within any retail component, NRF is for you.
However, we know all...
Internet de los Juguetes se cuela en la carta a los Reyes Magos
Este año el juguete más demandado a los Reyes Magos es el teléfono móvil para niños Kidibuzz, según publica Google en relación a las...
Happy New... Regulation!
Today is the day. After TEN YEARS of speculation, scepticism and scuffling… MiFID II (Markets in Financial Instruments Directive II) has...
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