Insights.

Contributors

0 0 11

Not all stories are created equal

There is a lot of industry discussion around two separate trends—storytelling and omnichannel communications. It gets really interesting...

Read More…
unknownx500

0 0 10

Stop buying fairytales

Unless you're living under a rock, the chances are you've heard about the power of influencer marketing. You'll be told tales of how...

Read More…
unknownx500

0 0 23

Un vent de Pentecôte souffle sur la presse française

Mort des médias traditionnels, de l'écriture et de la lecture sur papier, au profit de vidéos et « stories » en tout genre ? Quoi qu'en...

Read More…
unknownx500

1 0 133

What's the future of PR measurement?

This week I had the pleasure and the privilege of addressing the Future Communicators Accelerator event on the subject of PR measurement...

Read More…
unknownx500

0 0 0

Hanouna et la communication

Les scandales successifs des derniers mois qu’a subi, et parfois orchestré, Cyril Hanouna ont laissé des traces. Un sondage paru dans

Read More…
unknownx500

2 0 12

Social Engagement - Would That It Were So Simple!

Every company today has a social media presence. Most likely all of the big three - Facebook, Twitter, and LinkedIn; sometimes also...

Read More…
unknownx500

0 0 19

What’s Up? WhatsApp!

WhatsApp hat die SMS abgelöst. Knapp 90 Prozent der 14- bis 19-Jährigen haben den Dienst laut einer Umfrage von WhatsApp im Einsatz, aber...

Read More…
unknownx500

0 0 1

La inversión de las tecnológicas en proyectos de salud se ha multiplicado por 9 desde 2012

Cada vez más compañías tecnológicas y del sector sanitario se ponen de acuerdo para el desarrollo de iniciativas relacionadas con la...

Read More…
unknownx500

0 0 2

Don't Assume You Know Your Audience ... People Can Change

Perhaps it's the naturally reflective mood of the new year, but lately I've been working with a lot of brands on refreshing their...

Read More…
unknownx500

0 0 2

Welcome back, radio star!

Almost 37 years ago MTV debuted, and video killed the radio star. Transforming music from an audio into a multi-sensory experience, MTV...

Read More…
unknownx500

0 0 35

10 Trends That Will Shape Marketing in 2018

In the spirit of sharing thoughts on the year ahead, this article on the ever fresh CMO.com site caught my eye. 

Of the ten trends...

Read More…
unknownx500

0 0 1

Les TV toujours à l’honneur au CES

Le salon CES vient de fermer ses portes et parmi les nombreuses tendances, outre l’intelligence artificielle, la voiture autonome, les...

Read More…
unknownx500

0 0 0

Qui a le droit ?

C’est étrange comme cet article m’a interpellé.

Peut-être mon âge canonique qui me fait dire qu’il serait bon de se demander comment vont...

Read More…
unknownx500

0 0 76

5 Disasters at CES 2018 – And What We Can Learn

So, another CES done and dusted. And while there was some interesting tech to see, this isn’t the place to read about it (I’d recommend...

Read More…
unknownx500

0 0 5

L’intelligence artificielle va-t-elle remplacer la créativité et l’émotion humaine ?

CES 2018 étant à peine achevé, on a beau essayer de l’éviter, l’intelligence artificielle est partout. Dans les maisons, dans les...

Read More…
unknownx500

0 0 0

Communication de crise, ou la nécessité de savoir quand parler... et quand se taire.

Longtemps inconnue du grand public, la société Lactalis a vu sa notoriété se développer ces dernières années, à mesure que les crises se...

Read More…
unknownx500

0 0 3

Das ist unser CMO-Expertenprogramm

Über die letzten Jahre hat sich unser Angebot stark verbreitert. Wir kommen aus der PR, arbeiten aber inzwischen auch oft für Marketer an...

Read More…
unknownx500

0 0 39

Startup-Kommunikation: So wird das was

Die Welt der Startups dreht sich schnell. Gute PR hingegen wirkt mittel- bis langfristig. Wie passt das zusammen?

Einerseits mag ich...

Read More…
unknownx500

0 0 0

2018 Facebook et Twitter serrent la vis

Fake news et click bait, tels sont les ennemis désignés par les deux réseaux sociaux les plus puissants.

De son côté Facebook va se...

Read More…
unknownx500

0 0 1

Las noticias sobre Digital Health: drones con medicamentos, Huawei entra en el cuidado de crónicos y la receta electrónica en urgencias

Cada semana la agencia de comunicación Hotwire repasa las noticias más interesantes sobre Digital Health. Esta semana, y como viene...

Read More…
unknownx500

0 0 9

"I'm pretty scared each week"...

"I'm pretty scared each week," said the CEO who called to talk about what's going on in tech, politics and the overall business...

Read More…

0 0 3

When is a car not really a car?

Ok fine, the Byton SUV concept unveiled at CES is still definitely a car. But what's most interesting about this concept is that Byton...

Read More…
unknownx500

0 0 13

The dangers of social media manipulation

How many followers do you have on Twitter? To those of us who use the platform, this is often (not always) a source of angst as we seek...

Read More…
unknownx500

0 0 7

Welcome to the Open Banking age, eek.

We're all pretty familiar with the advice; 'don't take sweets from strangers'. As we grow up, the beliefs instilled in us from an early...

Read More…
unknownx500

0 0 9

NRF: Where To Go and What to Do

We've said it before and we'll say it again - if your brand works within any retail component, NRF is for you. 

However, we know all...

Read More…
unknownx500

1 0 3

Happy New... Regulation!

Today is the day. After TEN YEARS of speculation, scepticism and scuffling… MiFID II (Markets in Financial Instruments Directive II) has...

Read More…
unknownx500

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Sorry, you don't have permission to repost or create posts.

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.