Data driven

We need to call out the argument against kneeling for the national anthem as “not patriotic” for what it is: spin. If you work in...

Another classic cognitive bias that creeps up on us in marketing, is the sunk cost fallacy. It's a little hard to explain, and is related...

Every week we take a look at biggest developments, research, and investment news from the world of Health Tech in the past 7 days. This...

At Hotwire, one of the key things we always aim for when we start working for clients is to identify a "red thread" which can run through...

The trolley problem is a famous philosophical quandary in which a subject is asked to imagine a scenario where he/she has to choose...

Comment is free, but facts are sacred. This famous creed stands at the top of The Guardian's opinion section. But, our new research...

A financial services industry in transformation needs to adjust its mindset

The sweep of  new technology in the financial services...

Seguimos ampliando nuestro abanico de servicios a nivel global para ofrecer la mejor oferta a nuestros clientes. Nuestra agencia acaba de...

Le marketing d'influence est devenu un levier important de communication pour les e-marchands, notamment pour cibler les jeunes...

 Del me gusta a los stories, así ha cambiado nuestra vida en pocos meses. ¿Que no sabes aún lo que son los stories? Pues entonces ya...

Hello, my name is Christa and I've attended many Advertising Weeks over the years. *swipes brow* Glad that's off my chest. From dancing...

Un rebranding es más que el cambio de un logo o el color de una marca. El cambio de la imagen visual de una compañía no es más que el...

La tecnología no solo va a cambiar el modo en el que viviremos, también los avances técnicos tendrán un profundo impacto en cómo...

I'm going there. I'm going to talk about the Kardashians. But you can't help but sit back and be mildly in awe of the PR machine behind...

I've led and supported a number of brand development projects and every time, it still feels as if we're making magic. When you partner...

Last month we announced our pop-up expansion strategy in North America and we're already live in Minneapolis. 

As we've mostly worked...

Last week I started this series with a little insight into confirmation bias and how we as marketers can recognize it in ourselves (but...

We take a look at this week’s biggest developments, research and investments news from the world of Health Tech.

Health and fitness app...

If you touch back office technology, you hear a recurring chorus: we need to get people off excel. In this CPA Practice Advisor piece,

Les données ne manquent pas pour mesurer la performance d’une entreprise. Avec cette abondance d’informations, on peut parfois se...

Marc Pritchard's claim that adland is “murky at best, and fraudulent at worst” was a signal to adtech companies that brands are beginning...

Los microinfluiencers se han convertido en el nuevo filón para muchas marcas. Los imposibles cachés que cobran algunas de las estrellas...

A las ya existentes oficinas de Hotwire en San Francisco y Nueva York, la agencia de comunicación global sigue ampliando su presencia en...

It's an exciting day here at Hotwire as we introduce our new brand identity to the world. As our Global CEO Barbara Bates explains in...

Hotwire, la agencia de comunicación global, acaba de anunciar su rebranding, nueva visión y actitud, construida en base a sus equipos y...

Hotwire PR gibt es nicht mehr. Ab heute sind wir Hotwire. Wir machen Kommunikation. Global, Grenzen überschreitend. Silos? Ohne uns....

Blättert man einige Exemplare von Marketing-Publikationen der letzten Jahre durch (ja - Print gibt es noch!), fallen einem viele Begriffe...

I don't think anyone would argue that working in client services is demanding work. There are long-held tenets that shape expectations...

A las actuales oficinas de San Francisco y Nueva York, la agencia de comunicación Hotwire ha anunciado sus planes de poner en marcha...

Here Vala Afshar, Chief Digital Evangelist at Salesforce dissects the 2017 State of Marketing Report. Although he has an obvious...

I decided to write a little mini-series on cognitive biases, that we as marketers encounter every day - most of the time we are unaware...

There is no longer a place for American businesses that do not take a stand on critical social issues. From Google, to Pepsi, to Uber,...

Vikram Pandit knows a thing or two about running a Wall Street titan, from his days at the helm of Citigroup. When he says that...

"It's like Uber for cat sitters." "It's like Seamless for crossfit." How many times can we hear about the next new app or tech that is...

A new report from KPMG shines a light on the use of advanced tech in finance teams and the results are... confusing. The opportunity from...

Those who know me, know I am a data geek. For most of my career I have worked with and represented data companies and I still get excited...

In today's environment we see new social media platforms popping up all around us. It seems my kids are alerting me of a new platform...

In my business development position and in our communications agency line of work, networking is key. Getting out and meeting new people...

When I learned about the paradox of choice, I had a light bulb moment. Of course, I had experienced it many times myself - give me too...

Con 1.805 expositores y 159.000 metros cuadrados de exposición, IFA ha confirmado su papel como el principal escaparate de la industria...

I am not a millennial. So my first reaction after watching the "Generic Millennial Ad" created by Dissolve with And/Or was to laugh, as...

"Well, it's about time," said the combined analyst community as LinkedIn announced that it will be dipping its toes into the...

Nos données personnelles sont-elles en passe de devenir une monnaie comme une autre ? 

L’opérateur et fournisseur d’accès américain

La hype autour des chatbots est sur une phase descendante. Et pour cause, même les plus créatifs songent à y renoncer pour le moment.

Les...

La chaîne de pizzerias Dominos prend toute une industrie à contre-pied en jouant la carte de l'honnêteté.

Lorsqu'il s'agit de nourriture,...

Les leviers de l’influence en ligne deviennent le cheval de bataille des marques et des agences qui tentent par tous les moyens de...

After more than a decade free from contact, the dreaded postcard arrived in the mail: Jury Duty had called. 

So, last Tuesday, I made my...

Jay Baer's Hug Your Haters is one of my favorite business books that marketers like to ignore. Dealing hilariously with the topic of...

I've never been one to look at the runes or to study tea leaves. For me, I need to have some science at my fingertips if I am going to...

Shaping and curling my moustache gives me a subtle, yet intoxicating air of intelligence. 

That's what I think. That's my opinion. 

The...