The Narrative That Could Have Been: Kneeling for the National Anthem is Patriotic
We need to call out the argument against kneeling for the national anthem as “not patriotic” for what it is: spin. If you work in...
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Mastering Your Biases: Part 3
Another classic cognitive bias that creeps up on us in marketing, is the sunk cost fallacy. It's a little hard to explain, and is related...
The Health Tech Weekly Round up – 29th September 2017
Every week we take a look at biggest developments, research, and investment news from the world of Health Tech in the past 7 days. This...
Authenticity and the search for meaning on the south coast at Silicon Beach
At Hotwire, one of the key things we always aim for when we start working for clients is to identify a "red thread" which can run through...
What do the Great British Bake Off and the driverless vehicle “trolley problem” have in common?
The trolley problem is a famous philosophical quandary in which a subject is asked to imagine a scenario where he/she has to choose...
Afraid of having an opinion? Don’t be – decision makers expect them
Comment is free, but facts are sacred. This famous creed stands at the top of The Guardian's opinion section. But, our new research...
The RegTech Era means Chief Compliance Officers will have to become Techies
A financial services industry in transformation needs to adjust its mindset
The sweep of new technology in the financial services...
Nos adelantamos a las necesidades de nuestros clientes y lanzamos Hotwire Social Impact
Seguimos ampliando nuestro abanico de servicios a nivel global para ofrecer la mejor oferta a nuestros clientes. Nuestra agencia acaba de...
Les influenceurs, ces stars du digital
Le marketing d'influence est devenu un levier important de communication pour les e-marchands, notamment pour cibler les jeunes...
¿Por qué tu marca tiene que estar en Instagram?
Del me gusta a los stories, así ha cambiado nuestra vida en pocos meses. ¿Que no sabes aún lo que son los stories? Pues entonces ya...
The good, the bad, the whaaat?! It's Ad Week in NYC!
Hello, my name is Christa and I've attended many Advertising Weeks over the years. *swipes brow* Glad that's off my chest. From dancing...
¿Cuáles son las claves de un rebranding?
Un rebranding es más que el cambio de un logo o el color de una marca. El cambio de la imagen visual de una compañía no es más que el...
Así cambiará la Digital Health nuestras vidas
La tecnología no solo va a cambiar el modo en el que viviremos, también los avances técnicos tendrán un profundo impacto en cómo...
Kardashian PR machine keeps us guessing again
I'm going there. I'm going to talk about the Kardashians. But you can't help but sit back and be mildly in awe of the PR machine behind...
Make Brand Magic with the Truth
I've led and supported a number of brand development projects and every time, it still feels as if we're making magic. When you partner...
The Tech and Innovation Boom is Happening to Every Company
Last month we announced our pop-up expansion strategy in North America and we're already live in Minneapolis.
As we've mostly worked...
Mastering Your Biases: Part 2
Last week I started this series with a little insight into confirmation bias and how we as marketers can recognize it in ourselves (but...
The Health Tech Weekly Round up – 22nd September 2017
We take a look at this week’s biggest developments, research and investments news from the world of Health Tech.
The excel mindset dominates the back office
If you touch back office technology, you hear a recurring chorus: we need to get people off excel. In this CPA Practice Advisor piece,
"Les 10 règles pour des Kpis pertinents
Les données ne manquent pas pour mesurer la performance d’une entreprise. Avec cette abondance d’informations, on peut parfois se...
CMOs pile pressure on adtech at Dmexco
Marc Pritchard's claim that adland is “murky at best, and fraudulent at worst” was a signal to adtech companies that brands are beginning...
¿Influencers, charlatanes, qué hay de cierto?
Los microinfluiencers se han convertido en el nuevo filón para muchas marcas. Los imposibles cachés que cobran algunas de las estrellas...
Hotwire abrirá oficina en México
A las ya existentes oficinas de Hotwire en San Francisco y Nueva York, la agencia de comunicación global sigue ampliando su presencia en...
Challenging the industry - our new brand is revealed
It's an exciting day here at Hotwire as we introduce our new brand identity to the world. As our Global CEO Barbara Bates explains in...
Pensamiento sin límites: Nuestra Nueva Marca
Hotwire, la agencia de comunicación global, acaba de anunciar su rebranding, nueva visión y actitud, construida en base a sus equipos y...
Hot Pink: Hotwire macht neu!
Hotwire PR gibt es nicht mehr. Ab heute sind wir Hotwire. Wir machen Kommunikation. Global, Grenzen überschreitend. Silos? Ohne uns....
Vom Buzzword zum Alltag?
Blättert man einige Exemplare von Marketing-Publikationen der letzten Jahre durch (ja - Print gibt es noch!), fallen einem viele Begriffe...
Balance is overrated. Go all-in for your clients.
I don't think anyone would argue that working in client services is demanding work. There are long-held tenets that shape expectations...
Ampliamos nuestra presencia en Norteamérica
A las actuales oficinas de San Francisco y Nueva York, la agencia de comunicación Hotwire ha anunciado sus planes de poner en marcha...
10 Key Takeouts from the 2017 State of Marketing Report
Here Vala Afshar, Chief Digital Evangelist at Salesforce dissects the 2017 State of Marketing Report. Although he has an obvious...
Mastering Your Biases: Part 1
I decided to write a little mini-series on cognitive biases, that we as marketers encounter every day - most of the time we are unaware...
American Businesses Must Take a Stand on Social Issues
There is no longer a place for American businesses that do not take a stand on critical social issues. From Google, to Pepsi, to Uber,...
Pandit sounds the alarm on finance jobs
Vikram Pandit knows a thing or two about running a Wall Street titan, from his days at the helm of Citigroup. When he says that...
Stop trying to make apps happen - "Bodega" under heat after launch
"It's like Uber for cat sitters." "It's like Seamless for crossfit." How many times can we hear about the next new app or tech that is...
Tech and finance: it's a love-hate thing
A new report from KPMG shines a light on the use of advanced tech in finance teams and the results are... confusing. The opportunity from...
The Devil Is In The Data
Those who know me, know I am a data geek. For most of my career I have worked with and represented data companies and I still get excited...
Decentralized Social Platforms - One better than the other?
In today's environment we see new social media platforms popping up all around us. It seems my kids are alerting me of a new platform...
To Network or Not to Network
In my business development position and in our communications agency line of work, networking is key. Getting out and meeting new people...
3 Things That Will Help With The Paradox Of Choice
When I learned about the paradox of choice, I had a light bulb moment. Of course, I had experienced it many times myself - give me too...
¿Pasaron por alto IFA las empresas españolas?
Con 1.805 expositores y 159.000 metros cuadrados de exposición, IFA ha confirmado su papel como el principal escaparate de la industria...
Target millennials. Don't be generic.
I am not a millennial. So my first reaction after watching the "Generic Millennial Ad" created by Dissolve with And/Or was to laugh, as...
LinkedIn looks to adtech and audiences to monetize 500m users
"Well, it's about time," said the combined analyst community as LinkedIn announced that it will be dipping its toes into the...
Tout se monnaye, y compris vos données personnelles
Nos données personnelles sont-elles en passe de devenir une monnaie comme une autre ?
L’opérateur et fournisseur d’accès américain
Chatbots : les géants de la Mode essuient les plâtres
La hype autour des chatbots est sur une phase descendante. Et pour cause, même les plus créatifs songent à y renoncer pour le moment.
Les...
Comment Dominos passe devant Pizza Hut grâce à son contenu
La chaîne de pizzerias Dominos prend toute une industrie à contre-pied en jouant la carte de l'honnêteté.
Lorsqu'il s'agit de nourriture,...
L’influence marketing est efficace
Les leviers de l’influence en ligne deviennent le cheval de bataille des marques et des agences qui tentent par tous les moyens de...
Five Lessons in Communications from a Week (and Counting) at Jury Duty
After more than a decade free from contact, the dreaded postcard arrived in the mail: Jury Duty had called.
So, last Tuesday, I made my...
Haters will hate...or will they?
Jay Baer's Hug Your Haters is one of my favorite business books that marketers like to ignore. Dealing hilariously with the topic of...
6 reasons why Marketers shouldn't wait to use predictive analytics
I've never been one to look at the runes or to study tea leaves. For me, I need to have some science at my fingertips if I am going to...
Fabulous moustaches, fake news & rhetoric
Shaping and curling my moustache gives me a subtle, yet intoxicating air of intelligence.
That's what I think. That's my opinion.
The...
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