We need to call out the argument against kneeling for the national anthem as “not patriotic” for what it is: spin. If you work in...
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Keith Allison
Another classic cognitive bias that creeps up on us in marketing, is the sunk cost fallacy. It's a little hard to explain, and is related...
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Every week we take a look at biggest developments, research, and investment news from the world of Health Tech in the past 7 days. This...
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At Hotwire, one of the key things we always aim for when we start working for clients is to identify a "red thread" which can run through...
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The trolley problem is a famous philosophical quandary in which a subject is asked to imagine a scenario where he/she has to choose...
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Comment is free, but facts are sacred. This famous creed stands at the top of The Guardian's opinion section. But, our new research...
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A financial services industry in transformation needs to adjust its mindset
The sweep of new technology in the financial services...
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Seguimos ampliando nuestro abanico de servicios a nivel global para ofrecer la mejor oferta a nuestros clientes. Nuestra agencia acaba de...
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Le marketing d'influence est devenu un levier important de communication pour les e-marchands, notamment pour cibler les jeunes...
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Del me gusta a los stories, así ha cambiado nuestra vida en pocos meses. ¿Que no sabes aún lo que son los stories? Pues entonces ya...
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Hello, my name is Christa and I've attended many Advertising Weeks over the years. *swipes brow* Glad that's off my chest. From dancing...
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Vincent_AF
Un rebranding es más que el cambio de un logo o el color de una marca. El cambio de la imagen visual de una compañía no es más que el...
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La tecnología no solo va a cambiar el modo en el que viviremos, también los avances técnicos tendrán un profundo impacto en cómo...
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I'm going there. I'm going to talk about the Kardashians. But you can't help but sit back and be mildly in awe of the PR machine behind...
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I've led and supported a number of brand development projects and every time, it still feels as if we're making magic. When you partner...
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Last month we announced our pop-up expansion strategy in North America and we're already live in Minneapolis.
As we've mostly worked...
Last week I started this series with a little insight into confirmation bias and how we as marketers can recognize it in ourselves (but...
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We take a look at this week’s biggest developments, research and investments news from the world of Health Tech.
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If you touch back office technology, you hear a recurring chorus: we need to get people off excel. In this CPA Practice Advisor piece,
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Les données ne manquent pas pour mesurer la performance d’une entreprise. Avec cette abondance d’informations, on peut parfois se...
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Marc Pritchard's claim that adland is “murky at best, and fraudulent at worst” was a signal to adtech companies that brands are beginning...
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Los microinfluiencers se han convertido en el nuevo filón para muchas marcas. Los imposibles cachés que cobran algunas de las estrellas...
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A las ya existentes oficinas de Hotwire en San Francisco y Nueva York, la agencia de comunicación global sigue ampliando su presencia en...
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It's an exciting day here at Hotwire as we introduce our new brand identity to the world. As our Global CEO Barbara Bates explains in...
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Hotwire, la agencia de comunicación global, acaba de anunciar su rebranding, nueva visión y actitud, construida en base a sus equipos y...
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Hotwire PR gibt es nicht mehr. Ab heute sind wir Hotwire. Wir machen Kommunikation. Global, Grenzen überschreitend. Silos? Ohne uns....
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Blättert man einige Exemplare von Marketing-Publikationen der letzten Jahre durch (ja - Print gibt es noch!), fallen einem viele Begriffe...
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I don't think anyone would argue that working in client services is demanding work. There are long-held tenets that shape expectations...
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A las actuales oficinas de San Francisco y Nueva York, la agencia de comunicación Hotwire ha anunciado sus planes de poner en marcha...
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Here Vala Afshar, Chief Digital Evangelist at Salesforce dissects the 2017 State of Marketing Report. Although he has an obvious...
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I decided to write a little mini-series on cognitive biases, that we as marketers encounter every day - most of the time we are unaware...
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There is no longer a place for American businesses that do not take a stand on critical social issues. From Google, to Pepsi, to Uber,...
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Vikram Pandit knows a thing or two about running a Wall Street titan, from his days at the helm of Citigroup. When he says that...
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"It's like Uber for cat sitters." "It's like Seamless for crossfit." How many times can we hear about the next new app or tech that is...
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A new report from KPMG shines a light on the use of advanced tech in finance teams and the results are... confusing. The opportunity from...
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Those who know me, know I am a data geek. For most of my career I have worked with and represented data companies and I still get excited...
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In today's environment we see new social media platforms popping up all around us. It seems my kids are alerting me of a new platform...
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In my business development position and in our communications agency line of work, networking is key. Getting out and meeting new people...
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When I learned about the paradox of choice, I had a light bulb moment. Of course, I had experienced it many times myself - give me too...
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Con 1.805 expositores y 159.000 metros cuadrados de exposición, IFA ha confirmado su papel como el principal escaparate de la industria...
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Robert Scoble
I am not a millennial. So my first reaction after watching the "Generic Millennial Ad" created by Dissolve with And/Or was to laugh, as...
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"Well, it's about time," said the combined analyst community as LinkedIn announced that it will be dipping its toes into the...
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Nos données personnelles sont-elles en passe de devenir une monnaie comme une autre ?
L’opérateur et fournisseur d’accès américain
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La hype autour des chatbots est sur une phase descendante. Et pour cause, même les plus créatifs songent à y renoncer pour le moment.
Les...
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La chaîne de pizzerias Dominos prend toute une industrie à contre-pied en jouant la carte de l'honnêteté.
Lorsqu'il s'agit de nourriture,...
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Les leviers de l’influence en ligne deviennent le cheval de bataille des marques et des agences qui tentent par tous les moyens de...
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After more than a decade free from contact, the dreaded postcard arrived in the mail: Jury Duty had called.
So, last Tuesday, I made my...
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Jay Baer's Hug Your Haters is one of my favorite business books that marketers like to ignore. Dealing hilariously with the topic of...
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I've never been one to look at the runes or to study tea leaves. For me, I need to have some science at my fingertips if I am going to...
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Shaping and curling my moustache gives me a subtle, yet intoxicating air of intelligence.
That's what I think. That's my opinion.
The...
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