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Mastering Your Biases: Part 3

Another classic cognitive bias that creeps up on us in marketing, is the sunk cost fallacy. It's a little hard to explain, and is related...

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unknownx500

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Make Brand Magic with the Truth

I've led and supported a number of brand development projects and every time, it still feels as if we're making magic. When you partner...

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unknownx500

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Hotwire abrirá oficina en México

A las ya existentes oficinas de Hotwire en San Francisco y Nueva York, la agencia de comunicación global sigue ampliando su presencia en...

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unknownx500

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Hot Pink: Hotwire macht neu!

Hotwire PR gibt es nicht mehr. Ab heute sind wir Hotwire. Wir machen Kommunikation. Global, Grenzen überschreitend. Silos? Ohne uns....

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unknownx500

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Vom Buzzword zum Alltag?

Blättert man einige Exemplare von Marketing-Publikationen der letzten Jahre durch (ja - Print gibt es noch!), fallen einem viele Begriffe...

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unknownx500

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Mastering Your Biases: Part 1

I decided to write a little mini-series on cognitive biases, that we as marketers encounter every day - most of the time we are unaware...

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unknownx500

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Tech and finance: it's a love-hate thing

A new report from KPMG shines a light on the use of advanced tech in finance teams and the results are... confusing. The opportunity from...

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unknownx500

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The Devil Is In The Data

Those who know me, know I am a data geek. For most of my career I have worked with and represented data companies and I still get excited...

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unknownx500

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To Network or Not to Network

In my business development position and in our communications agency line of work, networking is key. Getting out and meeting new people...

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unknownx500

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Fabulous moustaches, fake news & rhetoric

Shaping and curling my moustache gives me a subtle, yet intoxicating air of intelligence. 

That's what I think. That's my opinion. 

The...

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unknownx500

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