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Do we 'want it'? Well that's down to you as well, client.
'I'm just not sure whether you really want this, do you?'.
Everyone has experienced this line of questioning before right?
Now our natural...
Will Amazon Ruin Whole Foods or Help the "Whole Paycheck" Problem?
I indeed have been one to call Whole Foods "Whole Paycheck" and for good reason as is called out here. Now it might have been more...
Marketers Must Take Sales Seriously
As the defacto CMO for our global agency, I have responsibility for both our marketing and sales around the world. For that reason, Paul...
Top CMOs Speak Out on Digital Disruption in Travel & Hospitality
The new "experiential" customer mindset and behavior is a force to be reckoned with in every industry, causing change and rapid...
Is Conor McGregor the social media master the mainstream media makes out?
So today is the day of one of the most eagerly anticipated and certainly most hyped fights of recent years.
Irish Mixed Martial Arts (MMA)...
The Power of Employees as Social Influencers
Influencer marketing hit the marketing world by storm - where it was initially a strategy deployed by big brands that could afford to...
Why your strongest players might make a poor-performing team...
When shaping teams for new clients or a new campaign, it's not unusual for a client to request specific subject matter experts that are...
Savvy CMOs turning to VR for 'story living'
Who wants to 'experience Colgate'? No one. But would experiencing the dentists chair a few more times get me to take better care of my...
Brands beware - get relevant now or die trying
Business Insider's article on a list of brands / industries that millennials are turning their backs on is an alarming read for anyone...
Make time for creative thinking. It's urgent.
It's easy to prioritize the millions of messages coming at you every day, a constant barrage of email, text, Slack. You tell yourself...
Tech and Innovation Strategy for Non Tech Companies
If you're a company in any industry today that doesn't have tech or innovation in your business strategy you need to rethink your...
A journey into the Amazon: How the retail giant is getting it right again and again
While death and taxes may be the only things that are certain in life, we should now consider Amazon on this short list. Following the...
Piggybanking is big business
Smart personal finance management technology is having its moment in the sun, and is definitely one of the buzziest areas of FinTech at...
Marketing : Les micro-influenceurs sont vos amis, il faut les aimer aussi
Qu'ils soient sur Instagram, Facebook ou encore Twitter, tout le monde ne peut pas se payer les services des méga-influenceurs et...
Are you on track for GDPR? 20% don't have time to focus on being compliant
There's no doubt GDPR (General Data Protection Regulation) has become a hot topic in the industry within the past few months. With nine...
Diversity for the win.
'So we need help with reaching out to disadvantaged kids in Tower Hamlets'.
It was one of those moments where I had to execute my most...
Employer Branding: How to attract the best IT talent
Almost two-thirds of all global HR managers name the war for talent as their biggest challenge according to the most recent LinkedIn*...
Go Invest in Yourself. Warren Buffet Said To
In a @fortune piece from earlier this year there is an evergreen list of Warren Buffet's best investment advice that is one to bookmark...
Driverless disruption: is any industry safe?
We all know that autonomous vehicles (AVs) will revolutionise the automotive industry, which is why major automakers have already placed...
Can Under Armour fight back?
I'll admit (without giving any names), I certainly have a sports brand of choice - one that I return to time and time again. It's a brand...
The ultimate retailer quandary: Will it vend?
Last week, Uniqlo announced it will start selling products via vending machines in airports across the country (10 locations total by the...
Great British Bake Off's 'scary' ad
My GBBO WhatsApp group will soon be coming to life again as the new series kicks off soon! Whilst I can't wait for the baking show to...
2040 - Year of the Future?
The paperless office! Driverless cars! Ubiquitous mobile payments! If we looked back over trends headlines and predictions over the last...
Everybody wants to run the world: Can Asics expand to 700 retail stores by 2020?
By a conservative estimate, I've probably ran around 6,000 miles in Asics shoes since I started training for my first half marathon, back...
Are P&G right to cut digital ad spend?
Brand safety - a topic that has been recurrent in our industry and one that has clearly resulted in clients and brands taking their own...
What do VCs (and other stakeholders) REALLY think about what you wear to meet them?
It's a well known fact to anyone who has ever read their kids, nieces or nephews a bedtime story that Trolls typically have poor sleeping...
What can Amazon's continuing omnipresence teach us?
Amazon isn't content with being an online marketplace. It's not happy being in our homes via Alexa. It's not satisfied supplying us with...
Big day for Bitcoin
Bitcoin, Blockchain, Distributed Ledger – conference participants nod sagely, roundtable participants laugh nervously, and everyone makes...
Plastic not so fantastic for Coca-Cola
Sustainability. Still a buzzword, and a bandwagon that Coca-Cola has (quite rightly) finally jumped on. Marketing Week reports that the...
Start with why: Applying Simon Sinek’s leadership model to comms
Simon Sinek’s model for leadership is very clear. Start with why, and then worry about the how, what and where later on. As he so aptly...
Me vs. the self-driving car
So I'm setting myself a challenge - to learn to drive before the ubiquitous availability of autonomous vehicles.
Now this may seem like...
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