Is comparing Uber to Napster really fair?
Interesting article from @AndyPemberton of Furthr about seeing Uber as a lesson in the damaging power of disruption. In a nutshell he...
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Forget the "Hunter" / "Farmer" distinction. We're all hunters.
"You're just a sales person, I don't want to talk to you". In another role, I used to run two sales teams who sold media monitoring and...
Are FinTech qualifications really the answer to the talent pipeline?
It’s maybe no surprise that as the FinTech industry has matured, we’re seeing FinTech degree and Masters courses popping up – we have...
The age of the ever-wanting consumer
Ever spent weeks complaining about a feature you wished a product had, only to realise (thanks to a snarky colleague) it existed the...
5 things the comms industry can learn from Love Island
Monday saw the conclusion of the seven week long marathon that was ITV2's reality TV show Love Island. After 43 episodes (that's six a...
Millennials are not all the same
I enjoy commentary from Marketing Week's Mark Ritson because of how he can divide readers. He didn't disappoint this week with a piece on...
Are you stalking me?
Procter & Gamble (P&G) is upping digital investment to "make sure it turns up wherever consumers are."
Whilst this is great in theory,...
5 of the Latest Email Marketing Trends to Be Aware of
According to the Data & Marketing Association’s (DMA) latest Response Rate Report, email is still the king of ROI. So it's worth making...
Transformation digitale : pourquoi maintenant ?
Si aujourd’hui personne ne remet en question la nécessité ou l’intérêt de la transformation digitale, attardons nous sur la combinaison...
What Disney can teach us about connecting with consumers
1. Ask your audience what they want
Don't assume you know your customers and that you have all the answers. Disney took the time to survey...
Why our 'personal brand' should be just that..
"Hi Martin, can you quickly chuck this on Passle please?" Damn, I've only gone and done it myself. Only this time it's meant to be...
Biometrics are the future of rail travel - but are you on board?
Reports of train delays, ticketing problems and huge queues are a daily occurrence in the UK. Numerous rail firms have been accused of...
AI: Doomsday or heyday?
As two of the world’s most well-known business leaders lock horns on the topic of AI, the technology continues to evolve at a...
The Era of CMO Activism
We are in a new era where CMOs must take stands for the causes they believe in. CMOs have become the face of a brand and the go-to for...
Moneysupermarket fined for ignoring email opt-outs
Whether you've started to prepare for next year's GDPR (General Data Protection Regulation) or not, it's worth remembering how important...
It's time to end PR's inferiority complex
What is up with the PR industry? If we're not declaring the press release dead, (Spoiler alert - it isn't) we're deciding we don't really...
PRs rejoice: Google Analytics will answer our daft questions!
'Well there's a lot of dark arts stuff that happens in the background John'.
This is one of the more sinister and opaque quotes I remember...
Why disruptors need to act like teachers
Every day, every minute we're hearing about the ever-exciting and ever-evolving concept of 'disruption'. All professionals, industries...
Is Trust is the Latest Victim of Disruption?
Some say that trust lies at the heart of society. In a bygone age, there was implicit trust in banks, teachers, the media, the medical...
If you are on time - you're late
So - this is probably a really really German thing to share but this article is spot on when it compiles six reasons why being late is...
Country specific content needed
It is pretty common that we as PR consultants receive German translations of English-language PR content with the expectation to use it...
The Innovator's Dilemma, hitting the German automotive industry hard
A dramatic opinion article, trying to wake German automakers from their "everything is fine, we are doing very well" sleep...
The author...
4 Lessons We Can Learn From Silicon Valley's Success
Nice simple explanation here of four principles that lie behind some of the success of Silicon Valley. Reading through, I felt an...
Whether you're localising or localizing, global marketing campaigns are harder than they look
It's not uncommon for me to hear from marketers in the US, UK or otherwise that they're excited about launching in Australia, because...
Influencers faking it on Instagram: We all do it!
On a recent weekend, my beloved two year old and my gorgeous two month old decided to invoke the devil.
It was a challenging day for both...
Cision CEO Exposes the Inefficiencies of PR
In this interview by PR Moment’s Ben Smith, Cision CEO Kevin Akeroyd lays bare the challenge he sees the PR industry facing and provides...
Is it time to start creating an SMS marketing strategy?
When it comes to text messages from businesses, I'm not so keen to opt-in. With notifications popping up on my phone already from the...
A masterstroke by Southern Rail and Eddie the work experience guy
You know that awful feeling you get when your phone keeps buzzing notifications?
Have I left my laptop open at work revealing my Amazon...
Is the hunt for #influencer status getting dangerous?
As a child I remember eating sand which I am sure was well soiled.
Just last week my eight week old daughter treated me to a casual vomit...
Cannes Fall-Out: Publicis, WPP & Creativity
We can always rely on the Holmes Report's Arun Sudhaman to represent the best interests of PR and to provide honest reporting from major...
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