Are businesses willing to get rid of email marketing completely to avoid GDPR?
There's no doubt that businesses, no matter what industry, are starting to panic about GDPR (General Data Protection Regulation), which...
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Hotwire Insights Archive
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Global Execs Bullish on Economic Outlook
McKinsey's latest Global Survey on Economic Conditions paints an encouraging picture on the prospects for business. Despite the...
Happy fifth birthday to Uber London!
Earlier today, still with the undiminished zeal of a fresh convert, I was describing the first time I ever used Uber. I hadn't realised...
Google Shopping's €2.4bn fine may just be the beginning from the European Commission
There has been a LOT of coverage of the European Commission's €2.4bn fine on Google after criticising the way it displays product search...
Creativity Will Drive off the Sharp Suited Invaders
I'm enjoying the proliferation of trend articles as we enter the second half of this fascinating year. It's interesting to spot the...
How online reviews can make superheroes or villains out of brands
This article on how Rotten Tomatoes is potentially affecting the box office haul of tent-pole film releases is fascinating to me not just...
Creativity vs Science -- Four Guiding Principles for Business Success
With Cannes Lions in full swing and the world's creatives getting busy with mutual back slapping and air kissing, it's interesting to...
The Leadership Practice of Not Taking Things too Seriously
A few years ago I started spinning. Hardest thing I've ever done and this from a women who has two children.
I love the motivation lines...
#PRFest and the importance of being honest
One of the core skills one learns as a middle-class Surrey dwelling white male is the 'spurious smile'.
It's a smile frequently deployed...
The Modern CMO Needs to be a Futurist (& a whole lot more)
Interesting insight on the future role of the modern CMO this time from the American Marketing Association. Take a look at the...
Uber It's not a PR problem. It's a business problem.
I am sick and tired of the Uber situation being labeled a PR disaster...it's a business disaster, ethical disaster, poor management...
Is it really worth risking your company for?
I've always given mad props to the smarts of Heidi Roizen. She's seen a lot in her time here in the valley and has always told it like...
22 Reasons Why AVEs Are Invalid
I'm unapologetic about my support for AMEC in its quest to eradicate AVEs. While there may be debate about the tactics (see my previous...
BA Crisis Comms: Don't Shoot The Messenger
Thoughtful argument here by Sally Costerton - a highly experienced corporate communications specialist - on the perils of handling...
A Leap in Evolution: How to make your Sales fit for #SocialSelling
The best distributors have the largest network, the best contacts, the closest relationships with their customers, right? Nope... All of...
Siri goes from being Bubble to Buble
While Apple enthusiasts will be delighted at (and won't stop telling you about) the fullness of the sound emanating from Apple's HomePod,...
Plongée dans les tendances Internet 2017
Alors que l’attention des consommateurs est divisée entre un nombre croissant de plateformes, médias et réseaux en ligne, les missions du...
The Data Driven CMO
Reading this profile of Jason Rose (@rosejason), SVP Marketing at Gigya - a customer identity management software firm - highlights the...
Gary Vaynerchuk, Steve Jurvetson Proclaim The Rise (Resurgence) of Voice
In a recent Medium post Gary Vaynerchuk proclaimed the rise of audio & voice. I freaking love Gary with all his hustle and shut up and do...
Wake up or be snapped up
As we've said previously, the big consulting firms are circling the marketing services industry like feeding sharks. Here's yet another...
Brands That Challenge by Thinking DIfferently
Long established brands in industries that are perhaps not well recognised for innovation are increasingly seeking to present themselves...
Want to keep your staff? Don't let them become 'gurus'.
There's a word which induces an instant sense of nausea and loathing.
'Guru'.
A word infuriatingly sprayed across the Linkedin profiles of...
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