Are businesses willing to get rid of email marketing completely to avoid GDPR?
There's no doubt that businesses, no matter what industry, are starting to panic about GDPR (General Data Protection Regulation), which...
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The Leadership Practice of Not Taking Things too Seriously
A few years ago I started spinning. Hardest thing I've ever done and this from a women who has two children.
I love the motivation lines...
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One of the core skills one learns as a middle-class Surrey dwelling white male is the 'spurious smile'.
It's a smile frequently deployed...
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Interesting insight on the future role of the modern CMO this time from the American Marketing Association. Take a look at the...
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22 Reasons Why AVEs Are Invalid
I'm unapologetic about my support for AMEC in its quest to eradicate AVEs. While there may be debate about the tactics (see my previous...
BA Crisis Comms: Don't Shoot The Messenger
Thoughtful argument here by Sally Costerton - a highly experienced corporate communications specialist - on the perils of handling...
A Leap in Evolution: How to make your Sales fit for #SocialSelling
The best distributors have the largest network, the best contacts, the closest relationships with their customers, right? Nope... All of...
Siri goes from being Bubble to Buble
While Apple enthusiasts will be delighted at (and won't stop telling you about) the fullness of the sound emanating from Apple's HomePod,...
Plongée dans les tendances Internet 2017
Alors que l’attention des consommateurs est divisée entre un nombre croissant de plateformes, médias et réseaux en ligne, les missions du...
The Data Driven CMO
Reading this profile of Jason Rose (@rosejason), SVP Marketing at Gigya - a customer identity management software firm - highlights the...
Gary Vaynerchuk, Steve Jurvetson Proclaim The Rise (Resurgence) of Voice
In a recent Medium post Gary Vaynerchuk proclaimed the rise of audio & voice. I freaking love Gary with all his hustle and shut up and do...
Wake up or be snapped up
As we've said previously, the big consulting firms are circling the marketing services industry like feeding sharks. Here's yet another...
Brands That Challenge by Thinking DIfferently
Long established brands in industries that are perhaps not well recognised for innovation are increasingly seeking to present themselves...
Want to keep your staff? Don't let them become 'gurus'.
There's a word which induces an instant sense of nausea and loathing.
'Guru'.
A word infuriatingly sprayed across the Linkedin profiles of...
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