Data driven

The challenge facing so many in the professional services industry is how to best reach the elusive CMO. That's the individual who we all...

The fundamental theorem of poker states...

"Every time you play a hand differently from the way you would have played it if you could see...

It appears that the stance against social media organisations is becoming increasingly more aggressive, especially when it comes to...

Des "co-" fleurissent un peu partout dans les médias et les réseaux sociaux. Mais le "vivre" ou "faire ensemble" ne seraient-ils pas un...

As the kids would say, I have become *next-level obsessed* by Bots. 

I admit that it has been going on for a while and has been fueled by...

The internet ruins everything. Especially well intentioned, but poorly thought our marketing campaigns. Like this latest gem from Walkers -

A year from today GDPR, the new EU wide framework for managing private data, will come into effect.

While many will be welcoming the...

In other words,the tech giants that are building the future would like some help changing the world. We would be wise to chip in - or -...

I welcome Stephen's comments about the CIPR's decision to crack down on PR firms that continue to use AVEs as a method of measurement. He...

I can't help but laugh every time I read an article that refers to United Airline's PR woes. As if any sort of crisis communications plan...

Google's relentless drive to track our every move continues with its latest AI developments. The impact of its continuing innovation will...

A few weeks ago, I had a Road to Damascus moment over fish and chips on Brighton seafront. I was at the quite brilliant Brighton SEO...

Nous sommes plus que jamais à l’ère de la vidéo. Les réseaux sociaux ont  favorisé le développement de ce format et jouent aujourd’hui un...

De plus en plus de pros à haut potentiel se détournent de ce qu'on appelle les "bullshit jobs". Dans son livre, Jean-Laurent Cassely...

Le réseaux social, de plus en plus épinglé pour avoir laissé passer des fake news, met à jour son algorithme. Entre les fake news ou les...

La transformation digitale est en marche dans le retail, ce n'est pas nouveau. 

Mais cette révolution technologique est-bien en phase avec...

L’année 2016 à été capitale pour le secteur public. Avec les élections présidentielles, les administrations ont été chamboulées. Mais ...

I have a lot of conversations about influencer marketing. Generally, I'm helping enterprise marketing leaders figure out how to get...

Communications professionals are often asked to put a value on their contribution to the businesses that they work for. The latest report...

MediaLink's Wenda Harris Millard has it right. More CMOs are needed in corporate board positions. 

CMOs today are the growth engine and...

Mark Twain famously said in 1921 that "a lie can travel around the world and back again while the truth is lacing up its boots".

Nearly...

La  semaine dernière à Londres se tenait le Marketing Summit organisé par Adobe. Une édition 2017 résolument tournée vers le machine...

SiriusDecisions is well known for it's Demand Waterfall, a best-in-class framework for a systematic, organized approach to lead...

"The freaky line" is an idea which Robert Scoble first coined in 2011 to describe the limit at which people will stop sharing information...

This is at least the 3rd time in the last week I have heard someone say that it is no longer B2B marketing but B2Human and I couldn't...

IA et trading de matières premières, la révolution.

Certaines entreprises commencent à utiliser des outils IA pour trader des matières...

SiriusDecisions Summit 2017 kicked off today with a decidedly more human opening keynote than the typical B2B marketing conference. Raw...

L’engagement en RP, qu’est-ce que c’est ?

L’engagement est  incontournable. Il est de nos jours, notamment avec la multiplication  des...

The threat to the communications industry from the likes of Accenture, IBM and other large consultancies as well as from tech firms such...

Big news for women in business and the advancement of tech into non-tech big industry as Walmart hires Jennifer Fleiss of Rent the Runway...

Quand les chatbots et l’intelligence artificielle se mettent au service de la relation client..

L’automatisation des échanges clients  est...

"Motivation. Motivation, Motivation. The three Ms. That's what football is all about", said football manager Alan Latchley, the quite...

That is the title of my latest LinkedIn blog. Language barriers are about to fall, and quickly. 

Google was first to add machine learning...

La dernière publicité Heineken a beaucoup fait parlé d'elle. Inclusive et tournée vers une expérience positive, elle relance le débat...

Your audience doesn't care.

Hyper atomising communities is the way to maintain engagement in a world where stories are in constant motion.

Là où l'on pensait que communiquer, c'est savoir bien parler, l'on se rend compte de plus en plus que communiquer, c'est d'abord avoir...

In a deal not dissimilar to the "Sales Impact" arrangement between Facebook and Dunnhumby last year, Twitter has signed a deal with the...

Launches are overrated.  The idea of a launch does more to service the egos of those involved than it does for the actual brand it...

It was in an electrical goods store in Heathrow Airport where I realised just how much of my decision-making I've ceded to Google. Having...

Staying at the top of your game in the marketing profession is an ambition we all share. In a rapidly changing world, it’s hard enough...

Recibo la newsletter "Ideas" de @Pwc_Spain y, en seguida, me llama la atención el artículo dedicado a Inteligencia Artificial, tema que...

A report published by Gartner earlier this week stated that by the end of 2018, more than 50% of companies affected by the EU's new...

Quand les marques transforment les luttes sociales en axes de communication, le faux pas n'est pas loin.

Désenclaver les territoires, permettre à l' "accès à" (au travail, aux loisirs, aux commerces, aux...) implique de questionner notre...

Over hyped, revolutionary technologies have been around since man started talking big and sharing news. But every once in a while,...

The way organisations have been evolving and transforming themselves during the last 5 years it is amazing. Really looking forward to...

Comment un quotidien Brésilien a pris la question du sexisme à bras le corps 

Le futur de l’humanité passera inévitablement par l’Intelligence  Artificielle. Elle n’est plus réservée aux gourous de la ...

If you'd asked me a couple of years ago what I thought of Twitter I'd have quipped that I thought it was a 'nice idea but people have...

Twenty years ago I received a letter that I thought would change my life. It was an acceptance to my choice university and with that I...

As communications professionals our instinct is to always have something to say -  it's how we get attention for our clients. 

It's a fine...