Insights.

Contributors

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What influences the CMO?

The challenge facing so many in the professional services industry is how to best reach the elusive CMO. That's the individual who we all...

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unknownx500

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Applying Poker Theory to Business

The fundamental theorem of poker states...

"Every time you play a hand differently from the way you would have played it if you could see...

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unknownx500

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Fines are farcical when it comes to social media

It appears that the stance against social media organisations is becoming increasingly more aggressive, especially when it comes to...

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unknownx500

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Say Bot now?!

As the kids would say, I have become *next-level obsessed* by Bots. 

I admit that it has been going on for a while and has been fueled by...

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unknownx500

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The internet ruins everything

The internet ruins everything. Especially well intentioned, but poorly thought our marketing campaigns. Like this latest gem from Walkers -

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unknownx500

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Facebook part en guerre contre le clickbait

Le réseaux social, de plus en plus épinglé pour avoir laissé passer des fake news, met à jour son algorithme. Entre les fake news ou les...

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unknownx500

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It is no longer B2B but B2Human

This is at least the 3rd time in the last week I have heard someone say that it is no longer B2B marketing but B2Human and I couldn't...

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unknownx500

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Vision : RP & Engagement

L’engagement en RP, qu’est-ce que c’est ?

L’engagement est  incontournable. Il est de nos jours, notamment avec la multiplication  des...

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unknownx500

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Let's take the time to listen


Your audience doesn't care.

Hyper atomising communities is the way to maintain engagement in a world where stories are in constant motion.


So, what does this mean for a brand’s communications team whose role it is to seek out and engage with existing and potential customers...…

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unknownx500

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Ecouter, c'est communiquer !

Là où l'on pensait que communiquer, c'est savoir bien parler, l'on se rend compte de plus en plus que communiquer, c'est d'abord avoir...

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unknownx500

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We never think alone...

It was in an electrical goods store in Heathrow Airport where I realised just how much of my decision-making I've ceded to Google. Having...

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unknownx500

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Jeunesse et contestation - la com' lève le poing en 2017

Quand les marques transforment les luttes sociales en axes de communication, le faux pas n'est pas loin.

On sent monter un vent de contestation dans la com’. Elle se veut plus militante, revendicative, elle fait des roues arrières sur les...…

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unknownx500

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A bas le slut shaming

Comment un quotidien Brésilien a pris la question du sexisme à bras le corps 

Au Brésil 1 homme sur 3 pense que si une femme est victime d’agression sexuelle, c’est « qu’elle l’a cherché ». Le quotidien Estadao a...…

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unknownx500

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TV and Twitter

If you'd asked me a couple of years ago what I thought of Twitter I'd have quipped that I thought it was a 'nice idea but people have...

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unknownx500

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