Non-Profit Marketing: What to Know in December
Somehow tomorrow marks the beginning of December. With Christmas and the end of the year quickly approaching, here are the three things...
Somehow tomorrow marks the beginning of December. With Christmas and the end of the year quickly approaching, here are the three things...
La llegada del Internet de las Cosas a los juguetes y otros dispositivos con inteligencia artificial como Google Home han abierto un...
I've been around tech for more than 30 years and consider myself pretty literate in all things digital. However every once in awhile an...
Organizations really hate talking about worst case scenarios. And who can blame them? Thinking about an executive dying, a downed...
You may not think so, but the next generation does. Kids aged 6-10 think Amazon Alexa and other in-home AI systems are smarter than them,...
La Cité de la Réussite, événement incontournable organisé à la Sorbonne et reconnu pour la qualité grandiose de ses intervenants, faisait...
El suplemento de El Mundo, Innovadores, se ha hecho eco del lanzamiento del estudio‘Las Dos Caras de la Influencia’ realizado por la...
Esta semana en el repaso a la actualidad sobre Digital Health, que desde Hotwire recogemos, destaca la iniciativa del regulador sanitario...
In our world - the world of tech blogs, corporate communications, and everything in-between - 'Enterprise' has traditionally been a...
Let me start off by saying that I’ve been an avid Player Unknown’s Battleground (PUBG) fan. When my friend introduced me to this battle...
Wie oft haben Sie in den letzten Monaten - ach, was sag ich, in den letzten Tagen alleine schon den Begriff Content Marketing gehört,...
We're just under two months away from the largest retail trade show in the US. Every January, the National Retail Federation puts on one...
Forrester, one of the most influential research and advisory firms in the world, recently released a report outlining its 2018...
We have taken a look at this week's news and topics across digital, social, brand and creative. #ICYMI, here is what we found...
Media relations, ugh. So old-school and boring. We're all about digital now. And Snapchat is just for the kids, right?
Wrong.
Yesterday I attended one of my favourite events of the year – CCS Predictions. Hosted by the very smart analyst team at CCS Insight, the...
I would be incredibly surprised if you hadn’t heard about NFL players protesting police brutality by now. However, what you might have...
This is part of an ongoing series discussing how non-tech companies are moving into the tech and innovation ecosystem.
Most companies want...
Hotwire, la agencia de comunicación global, ha presentado los resultados del estudio ‘Las Dos Caras de la Influencia’ realizado en...
2.6 million square feet. 180,000 industry pros, 4,000 exhibitors. Already feeling overwhelmed by CES?
We interviewed some of our...
Etant en charge des ressources humaines de l’agence Hotwire France, je reçois un nombre important de candidatures. Certaines très...
I attended the B2B Marketing ABM Conference last week to learn more about Account Based Marketing and where B2B marketers are in...
L'expérience client bouscule les pratiques et les organisations et oblige les entreprises à évoluer d'une vision produit vers une vision...
It’s all a bit perfect isn’t it? From the Christmas decorations in each house and the picturesque snow-liked streets, to the beautifully...
La agencia de comunicación global Hotwire ha patrocinado la ‘Guía Definitiva de la Medición en Comunicación’, un documento elaborado por...
Reading Colin Campbell’s story on Ubisoft’s inaccurate depiction of a promiscuous Cleopatra in Assassin’s Creed: Origins raised an...
It may seem unusual for Hotwire's Global Head of Digital Brand Lab to write the headline you read above. However, I cannot stress enough...
I'm newsletter-obsessed and when reading the latest one from the PR Council this morning, I was intrigued by an opinion piece from Ruth...
Last week, agencies large and small, from full-service to niche, assembled in Charleston, SC to discuss the state of the agency. And, I...
Sometimes, things don't do what they say on the tin, but that's no bad thing. "The Evolution of PR" was how yesterday's CIPR National...
Influencer müssen bezahlte Beiträge kennzeichnen. Das ist so und wird sicherlich von sehr vielen auch entsprechend gehandhabt. Es gibt...
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