Non-Profit Marketing: What to Know in December
Somehow tomorrow marks the beginning of December. With Christmas and the end of the year quickly approaching, here are the three things...
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Bienvenida la Generación Alfa: Los juguetes conectados serán el próximo gran reto de la seguridad informática
La llegada del Internet de las Cosas a los juguetes y otros dispositivos con inteligencia artificial como Google Home han abierto un...
How good comms can simplify the mystique around blockchain
I've been around tech for more than 30 years and consider myself pretty literate in all things digital. However every once in awhile an...
Prepare For The Ugly: Creating Non-Profit Crisis Communication Plans
Organizations really hate talking about worst case scenarios. And who can blame them? Thinking about an executive dying, a downed...
Alexa, are you smarter than me?
You may not think so, but the next generation does. Kids aged 6-10 think Amazon Alexa and other in-home AI systems are smarter than them,...
Redonner ses lettres de noblesse à l'Homme grâce aux nouvelles technologies
La Cité de la Réussite, événement incontournable organisé à la Sorbonne et reconnu pour la qualité grandiose de ses intervenants, faisait...
El Mundo se hace eco de la presentación de ‘Las Dos Caras de la Influencia’
El suplemento de El Mundo, Innovadores, se ha hecho eco del lanzamiento del estudio‘Las Dos Caras de la Influencia’ realizado por la...
Las empresas tecnológicas y farmacéuticas comienzan a colaborar juntas por la regulación de la Digital Health en Estados Unidos
Esta semana en el repaso a la actualidad sobre Digital Health, que desde Hotwire recogemos, destaca la iniciativa del regulador sanitario...
A New Look For Enterprise Brands
In our world - the world of tech blogs, corporate communications, and everything in-between - 'Enterprise' has traditionally been a...
GOTY Material? Not When You’re Early Access…
Let me start off by saying that I’ve been an avid Player Unknown’s Battleground (PUBG) fan. When my friend introduced me to this battle...
Content Marketing - erst das Thema, dann die Kanäle
Wie oft haben Sie in den letzten Monaten - ach, was sag ich, in den letzten Tagen alleine schon den Begriff Content Marketing gehört,...
Retail Sets Sail
We're just under two months away from the largest retail trade show in the US. Every January, the National Retail Federation puts on one...
50% of companies will intentionally not comply with GDPR - are you one of them?
Forrester, one of the most influential research and advisory firms in the world, recently released a report outlining its 2018...
The Digital Brand Lab News Round-up: 11/17
We have taken a look at this week's news and topics across digital, social, brand and creative. #ICYMI, here is what we found...
Is Snapchat bringing back media relations?
Media relations, ugh. So old-school and boring. We're all about digital now. And Snapchat is just for the kids, right?
Wrong.
Laughing in the face of industry records
Yesterday I attended one of my favourite events of the year – CCS Predictions. Hosted by the very smart analyst team at CCS Insight, the...
Dear Marketers, Don’t Be Papa John’s
I would be incredibly surprised if you hadn’t heard about NFL players protesting police brutality by now. However, what you might have...
How to be "In Tech"
This is part of an ongoing series discussing how non-tech companies are moving into the tech and innovation ecosystem.
Most companies want...
La confianza en los medios generalistas se desploma en España, mientras la credibilidad de medios internacionales sigue al alza
Hotwire, la agencia de comunicación global, ha presentado los resultados del estudio ‘Las Dos Caras de la Influencia’ realizado en...
VIVA LAS CES: 6 ways to get noticed by press at the world's biggest tech event
2.6 million square feet. 180,000 industry pros, 4,000 exhibitors. Already feeling overwhelmed by CES?
We interviewed some of our...
Lettre de motivation : pour ou contre ?
Etant en charge des ressources humaines de l’agence Hotwire France, je reçois un nombre important de candidatures. Certaines très...
The power of personal relationships
I attended the B2B Marketing ABM Conference last week to learn more about Account Based Marketing and where B2B marketers are in...
Comment l'expérience client bouscule l'économie...
L'expérience client bouscule les pratiques et les organisations et oblige les entreprises à évoluer d'une vision produit vers une vision...
Why John Lewis shouldn't worry about M&S' Paddington Christmas advert
It’s all a bit perfect isn’t it? From the Christmas decorations in each house and the picturesque snow-liked streets, to the beautifully...
Hotwire patrocina la ‘Guía Definitiva de la Medición en Comunicación’
La agencia de comunicación global Hotwire ha patrocinado la ‘Guía Definitiva de la Medición en Comunicación’, un documento elaborado por...
Historical Fantasies Are Part Of The Gaming Experience
Reading Colin Campbell’s story on Ubisoft’s inaccurate depiction of a promiscuous Cleopatra in Assassin’s Creed: Origins raised an...
Why You Don't Always Need Digital
It may seem unusual for Hotwire's Global Head of Digital Brand Lab to write the headline you read above. However, I cannot stress enough...
How can marketers keep up with the kids?
I'm newsletter-obsessed and when reading the latest one from the PR Council this morning, I was intrigued by an opinion piece from Ruth...
3 AHA! Moments from the Digiday Agency Summit 2017
Last week, agencies large and small, from full-service to niche, assembled in Charleston, SC to discuss the state of the agency. And, I...
The CIPR National Conference: A masterclass in corporate purpose from global brands
Sometimes, things don't do what they say on the tin, but that's no bad thing. "The Evolution of PR" was how yesterday's CIPR National...
Wie kennzeichnen Influencer richtig?
Influencer müssen bezahlte Beiträge kennzeichnen. Das ist so und wird sicherlich von sehr vielen auch entsprechend gehandhabt. Es gibt...
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