Non-Profit Marketing: What to Know in December
Somehow tomorrow marks the beginning of December. With Christmas and the end of the year quickly approaching, here are the three things...
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How good comms can simplify the mystique around blockchain
I've been around tech for more than 30 years and consider myself pretty literate in all things digital. However every once in awhile an...
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Prepare For The Ugly: Creating Non-Profit Crisis Communication Plans
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Alexa, are you smarter than me?
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Redonner ses lettres de noblesse à l'Homme grâce aux nouvelles technologies
La Cité de la Réussite, événement incontournable organisé à la Sorbonne et reconnu pour la qualité grandiose de ses intervenants, faisait...
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El Mundo se hace eco de la presentación de ‘Las Dos Caras de la Influencia’
El suplemento de El Mundo, Innovadores, se ha hecho eco del lanzamiento del estudio‘Las Dos Caras de la Influencia’ realizado por la...
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Las empresas tecnológicas y farmacéuticas comienzan a colaborar juntas por la regulación de la Digital Health en Estados Unidos
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A New Look For Enterprise Brands
In our world - the world of tech blogs, corporate communications, and everything in-between - 'Enterprise' has traditionally been a...
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GOTY Material? Not When You’re Early Access…
Let me start off by saying that I’ve been an avid Player Unknown’s Battleground (PUBG) fan. When my friend introduced me to this battle...
Content Marketing - erst das Thema, dann die Kanäle
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Retail Sets Sail
We're just under two months away from the largest retail trade show in the US. Every January, the National Retail Federation puts on one...
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50% of companies will intentionally not comply with GDPR - are you one of them?
Forrester, one of the most influential research and advisory firms in the world, recently released a report outlining its 2018...
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The Digital Brand Lab News Round-up: 11/17
We have taken a look at this week's news and topics across digital, social, brand and creative. #ICYMI, here is what we found...
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Is Snapchat bringing back media relations?
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Wrong.
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Laughing in the face of industry records
Yesterday I attended one of my favourite events of the year – CCS Predictions. Hosted by the very smart analyst team at CCS Insight, the...
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Dear Marketers, Don’t Be Papa John’s
I would be incredibly surprised if you hadn’t heard about NFL players protesting police brutality by now. However, what you might have...
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How to be "In Tech"
This is part of an ongoing series discussing how non-tech companies are moving into the tech and innovation ecosystem.
Most companies want...
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La confianza en los medios generalistas se desploma en España, mientras la credibilidad de medios internacionales sigue al alza
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VIVA LAS CES: 6 ways to get noticed by press at the world's biggest tech event
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We interviewed some of our...
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The power of personal relationships
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Comment l'expérience client bouscule l'économie...
L'expérience client bouscule les pratiques et les organisations et oblige les entreprises à évoluer d'une vision produit vers une vision...
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Why John Lewis shouldn't worry about M&S' Paddington Christmas advert
It’s all a bit perfect isn’t it? From the Christmas decorations in each house and the picturesque snow-liked streets, to the beautifully...
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Hotwire patrocina la ‘Guía Definitiva de la Medición en Comunicación’
La agencia de comunicación global Hotwire ha patrocinado la ‘Guía Definitiva de la Medición en Comunicación’, un documento elaborado por...
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Historical Fantasies Are Part Of The Gaming Experience
Reading Colin Campbell’s story on Ubisoft’s inaccurate depiction of a promiscuous Cleopatra in Assassin’s Creed: Origins raised an...
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Why You Don't Always Need Digital
It may seem unusual for Hotwire's Global Head of Digital Brand Lab to write the headline you read above. However, I cannot stress enough...
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xZad
How can marketers keep up with the kids?
I'm newsletter-obsessed and when reading the latest one from the PR Council this morning, I was intrigued by an opinion piece from Ruth...
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3 AHA! Moments from the Digiday Agency Summit 2017
Last week, agencies large and small, from full-service to niche, assembled in Charleston, SC to discuss the state of the agency. And, I...
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The CIPR National Conference: A masterclass in corporate purpose from global brands
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Wie kennzeichnen Influencer richtig?
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