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The Top 50 Brands in China

Prophet, a global brand and marketing agency has released its second China Brand Relevance Index - a ranking of the most relevant brands...

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unknownx500

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¿Quieres ser un súper MarCom?

En más de una ocasión, los directores de comunicación y marketing tienen que ser capaces de hacer cosas inimaginables para conseguir los...

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unknownx500

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The bookworm mindset in a podcast world

For as long as I can remember, people have referred to me as a bookworm. As a kid I was as likely to have my nose stuck in a novel -...

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unknownx500 jeff_golden

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Three things my NFL experience taught me

Yesterday (Sunday) I was treated to my first NFL game. 

I went to see the LA Chargers take on the Oakland Raiders. I was nervous,...

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unknownx500

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Money 2020 and the F-Word


How I learned to stop hating “frictionless”

If you’re packing your bags for Money 2020 in Las Vegas, chances are you’re familiar with the...

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unknownx500 Sole Treadmill

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Building A Global Challenger Brand

Rebranding a company is more than just launching a new visual identity. It’s about helping companies uncover who they truly are, what...

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unknownx500

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What a year it's been!

Remember when Hotwire acquired Eastwick? That was over a year ago – and a hell of a lot has happened in the past 365 days. When the...

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unknownx500

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Why brands don't need copy approval

Respected journalist, Ginny Dougray's article in The Guardian on having to give Claire Balding copy approval on an article for Saga...

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unknownx500

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AMEC Measurement Month in Review

If you are in communications and have more than a passing interest in measurement and evaluation (which you should!),  then you will...

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unknownx500

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Confession d'un influenceur Instagram

"Les marques veulent juste du chiffre" c'est par ces mots que ce témoignage anonyme débute. L’influenceur montre du droit l'utilisation...

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unknownx500

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