What can B2B Tech Businesses Learn About Trust From Amazon & Stripe?
Trust is a a very hard fought commodity to win, particularly from small business owners, for new technology companies and scale-ups. The...
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Hotwire Insights Archive
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Is Halloween a Trick or Treat opportunity for UK retailers?
I won't lie to you - I am not the most enthusiastic of Halloween converts. Whilst I have been known to pull on a costume on occasion (one...
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La tecnología aplicada a la salud necesita un relato
Los últimos avances en la tecnología aplicada a la salud dibujan un escenario en el que los retos más importantes en este ámbito ya no...
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Why running naked down the street won't work
I've a lot of respect for Seth Godin - not least because of his ability to cut through the crap. And in a recent blog post I found...
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The Digital Brand Lab News Round-up
We have taken a look at this week's news and topics across digital, social, brand and creative. #ICYMI, here is what we found...
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Smart Cities Are Right Around The Corner
Alphabet, the parent company of Google, is going to be building a city that will be completely data-driven. We see the world around us...
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Todas las marcas quieren ser tecnológicas, ¿por qué?
La tecnología se ha convertido en el máximo atributo diferenciador para las marcas más valiosas. Así lo pone de manifiesto el último...
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Wall Street's Tech Revolution Could Reach the C-Suite Sooner Rather than Later
Predictions about the automation of Wall Street have become a fixture of fintech coverage. Finance execs are usually at pains to stress...
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Did You Know You Have A Bias Against Nonprofits?
I didn't. Then I watched this TED Talk by Dan Pallotta. And I saw a world where a minor shift in mindset – an absurdly logical shift –...
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Context-less content - it's time to make a stand
Never has there been an easier time to take comments out of context. This very medium that I'm communicating via right now is the perfect...
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So You’re a White Guy in Marketing…Now What (Pt 2)
Events can be an amazing way to showcase your abilities and increase recognition. From AMA’s Annual Conference, to E3, most industries...
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Well hello there, content: the next step in content marketing
'Content is king' - a phrase that no doubt you have heard before; probably even thought or uttered yourself.
I say it's more...
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The Top 50 Brands in China
Prophet, a global brand and marketing agency has released its second China Brand Relevance Index - a ranking of the most relevant brands...
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Christian Martinell (Essity): “Escuchar al consumidor nos permite mejorar el desarrollo e investigación de nuestros productos”
Las redes sociales se han convertido en una herramienta única para conseguir establecer una comunicación bidireccional con nuestros...
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¿Quieres ser un súper MarCom?
En más de una ocasión, los directores de comunicación y marketing tienen que ser capaces de hacer cosas inimaginables para conseguir los...
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3 Comms Tips for the Retail Industry Ahead of the Holidays
It's the most wonderful time of the year! Retail experts of all shapes and sizes are coming out of the woodwork to share their thoughts...
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The bookworm mindset in a podcast world
For as long as I can remember, people have referred to me as a bookworm. As a kid I was as likely to have my nose stuck in a novel -...
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Generation Alpha will change how brands communicate
Today we announced the launch of ‘Understanding Generation Alpha’, a report produced in collaboration with Wired Consulting. The report...
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What Selena's Google Doodle Teaches Us About Visual Storytelling
I woke up this morning to several texts, Snaps, and Instagram messages from family and friends sharing the exciting news: Selena...
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Cada vez más startups de salud, cada vez más regulación
El auge de las apps para la gestión de la salud y el autocuidado está poniendo en alerta a las autoridades sanitarias, que comienzan a...
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So You’re a White Guy in Marketing, Now What? (Pt.1)
Congratulations on your success. I’m positive that you worked your ass off to get to where you are, and I’m equally certain that you had...
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Three things my NFL experience taught me
Yesterday (Sunday) I was treated to my first NFL game.
I went to see the LA Chargers take on the Oakland Raiders. I was nervous,...
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Money 2020 and the F-Word
How I learned to stop hating “frictionless”
If you’re packing your bags for Money 2020 in Las Vegas, chances are you’re familiar with the...
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Sole Treadmill
Engaging Youth: Be a "clever friend"
Last week we attended the Engaging Youth marketing conference arranged by Global Insight Conferences. It was a great event, with...
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Quand l’intelligence artificielle lorgne sur le poste des marketers
L’intelligence artificielle bouscule les codes de notre quotidien et intervient dans tous les domaines. Le marketing ne fait pas office...
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People Are Not Goldfish
Since the Microsoft, Corp study of 2015 that told us that humans now have a shorter attention span than goldfish (8 vs. 9 seconds...
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KoiQuestion
Delivery and logistics is top of the bill at WIRED Retail
With more and more people shopping online, managing the supply chain, and particularly delivery, is one of the biggest challenges for...
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Twitter teste les 280 caractères.
C’est une transformation profonde de son fonctionnement que nous propose Twitter avec le lancement de son test pour les 280 caractères.
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Why is it so Easy for Marketing Campaigns to Ignore Diversity?
When Nikon released their D850 camera they decided to partner with 32 professional photographers for the launch campaign. What seems like...
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Don't Talk to Me When I Am Grumpy
Understanding how consumers feel and their mood when they see an advertisement or marketing content is an aspect of audience engagement...
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Building A Global Challenger Brand
Rebranding a company is more than just launching a new visual identity. It’s about helping companies uncover who they truly are, what...
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Cracking the RegTech market will take more than great tech
The possibilities for RegTech to transform the regulation of the U.S. financial sector are staggering. The sector spends billions per...
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Damn the man, save the empire! Anti-Amazon ads hit home for loyal in-store shoppers
I haven't quite figured out why, but the new ad from Google Express just works. Maybe it's recalling an all-too-familiar scene that takes...
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1 raison de plus de prendre les youtubeurs au sérieux
Si même le CNC le fait, il faudra bien vous y mettre. Cette mesure ne veut pas dire qu'il y aura du changement dans le type d’œuvres...
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¿Qué medir y qué no en comunicación?
La medición del impacto de la comunicación en la reputación y negocio de las compañías y marcas sigue siendo uno de los mayores retos a...
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¿Por qué las marcas nativas digitales necesitan a los medios de comunicación?
Las redes sociales han abierto un abanico de posibilidades infinitas a pequeñas y medianas empresas para poner en marcha planes de...
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What a year it's been!
Remember when Hotwire acquired Eastwick? That was over a year ago – and a hell of a lot has happened in the past 365 days. When the...
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Why brands don't need copy approval
Respected journalist, Ginny Dougray's article in The Guardian on having to give Claire Balding copy approval on an article for Saga...
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Masters of Marketing Preview - Challenger Brands, Dusty Businesses and Everyone is Now in Tech
The annual ANA Masters of Marketing is taking place this week and Hotwire will be there along with 2,500 iconic brands and industry...
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AMEC Measurement Month in Review
If you are in communications and have more than a passing interest in measurement and evaluation (which you should!), then you will...
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The social media Black Mirror
I had the pleasure of hearing Amy Kean, VP of Strategy and Planning at Beamly, part of the major beauty conglomerate Coty, at this year's...
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When Employees are Your Most Valuable Capital
Invest in them.
Following on the heels of our rebrand – rooted in our vision to be the Best Agency You'll Ever Work With – our...
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Confession d'un influenceur Instagram
"Les marques veulent juste du chiffre" c'est par ces mots que ce témoignage anonyme débute. L’influenceur montre du droit l'utilisation...
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