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Gemma Rowlan

Associate Director at Hotwire

London, United Kingdom

About Me

I’m currently an associate director, heading up the Software & Services practice at Hotwire. I’m responsible for the planning, management and execution of integrated comms campaigns across the team.

After six years at LEWIS Communications, I made the move to Hotwire to further develop my career in B2B tech comms. I now have over 10 years experience in the industry, predominantly specialising in designing and implementing integrated comms campaigns for enterprise software companies.

I’ve worked on a number of security clients throughout the years – from the more niche offerings to large global brands – and been to Infosecurity Europe more times than I can remember. I’ve seen the industry change immensely. Witnessing the evolution of ‘cloud’ has been an education and a real eye-opener. And that’s really what I love about technology – nothing stays still, it’s always moving, which means our comms strategies have to constantly evolve too.

Gemma Rowlan's Passles

1 0 29

Me vs. the self-driving car

So I'm setting myself a challenge - to learn to drive before the ubiquitous availability of autonomous vehicles. 

Now this may seem like...

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unknownx500

2 0 193

5 things the comms industry can learn from Love Island

Monday saw the conclusion of the seven week long marathon that was ITV2's reality TV show Love Island. After 43 episodes (that's six a...

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unknownx500

2 0 19

AI: Doomsday or heyday?

As two of the world’s most well-known business leaders lock horns on the topic of AI, the technology continues to evolve at a...

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unknownx500

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