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Emma Hazan

Global Head of Consumer at Hotwire

United Kingdom

About Me

Emma oversees Hotwire’s consumer business globally, working with key clients as a senior strategic consultant and driving greater awareness of its global consumer footprint and expertise.

I have over 15 years’ experience in the PR industry across technology and consumer lifestyle brands. I have worked across brands as diverse as BlackBerry, Paramount Home Entertainment and Heinz through to O2, Shazam and Vodafone, even working on the Millennium Dome’s rebrand to the O2. I have played a key role in some of the most exciting PR initiatives in the last ten years.

Today, I work across the Hotwire global portfolio to provide creative insight to both blue chip and challenger brands. These clients include the likes of HomeAway, Travelex, GoPro, Asus and SpareRoom.

Emma Hazan's Passles

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Generation Alpha will change how brands communicate

Today we announced the launch of ‘Understanding Generation Alpha’, a report produced in collaboration with Wired Consulting. The report...

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Why brands don't need copy approval

Respected journalist, Ginny Dougray's article in The Guardian on having to give Claire Balding copy approval on an article for Saga...

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Brands beware - get relevant now or die trying

Business Insider's article on a list of brands / industries that millennials are turning their backs on is an alarming read for anyone...

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Is comparing Uber to Napster really fair?

Interesting article from @AndyPemberton of Furthr about seeing Uber as a lesson in the damaging power of disruption. In a nutshell he...

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