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Beth Sissons

Senior Programme Director at Hotwire

London, United Kingdom

About Me

I work in Hotwire's Digital Commerce team and am particularly interested in martech, adtech and ecommerce and the issues facing these sectors. 

Beth Sissons's Passles

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Great British Bake Off's 'scary' ad

Great British Bake Off's 'scary' ad

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CMOs pile pressure on adtech at Dmexco

Marc Pritchard's claim that adland is “murky at best, and fraudulent at worst” was a signal to adtech companies that brands are beginning...

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unknownx500

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Great British Bake Off's 'scary' ad

My GBBO WhatsApp group will soon be coming to life again as the new series kicks off soon! Whilst I can't wait for the baking show to...

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unknownx500

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Millennials are not all the same

I enjoy commentary from Marketing Week's Mark Ritson because of how he can divide readers. He didn't disappoint this week with a piece on...

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unknownx500

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