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Barbara Bates

CEO, North America at Hotwire

Mountain View, California, United States

About Me

I’m the CEO of Hotwire North America, and the former founder and CEO of Eastwick Communications, which was acquired by Hotwire in 2016. I have more than 25 years’ experience working with brands to tell their stories, accelerate growth and build value working in Silicon Valley and beyond. I’ve partnered with some of the world’s biggest technology brands as well as emerging leaders to create high-impact communication strategies and was proud to be named in Business Insider’s 2014 list of 50 Best Public Relations People in Tech and one of the Top 5 Women in PR by the PR World Awards.

Barbara Bates's Passles

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What a year it's been!

What a year it's been!

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What a year it's been!

Remember when Hotwire acquired Eastwick? That was over a year ago – and a hell of a lot has happened in the past 365 days. When the...

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unknownx500

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Uber It's not a PR problem. It's a business problem.

I am sick and tired of the Uber situation being labeled a PR disaster...it's a business disaster, ethical disaster, poor management...

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unknownx500

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Is it really worth risking your company for?

I've always given mad props to the smarts of Heidi Roizen.  She's seen a lot in her time here in the valley and has always told it like...

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