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Andy West

Group Chief Development Officer at Hotwire

London, United Kingdom

About Me

I’m Hotwire’s Group Chief Development Officer, which means I'm responsible for all aspects of our sales and marketing to grow our revenue. I also build and manage our global affiliate network. I spent a large part of my career with Text 100, helping to build the company from a 20 person domestic agency into a global agency over a period of 20 years. I’m obsessive about demonstrating the impact communications has on the business success of our clients.

Andy West's Passles

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10 Trends That Will Shape Marketing in 2018

In the spirit of sharing thoughts on the year ahead, this article on the ever fresh CMO.com site caught my eye. 

Of the ten trends...

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The dangers of social media manipulation

How many followers do you have on Twitter? To those of us who use the platform, this is often (not always) a source of angst as we seek...

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The Pandemic of Social Spam (by the guilty!)

I have a confession. I am responsible for the global marketing in a professional services firm that, from time to time, might be guilty...

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AI in storytelling: Will the machines take over?

The debate about the impact of AI on society continues to rage and for the main, I am a relatively passive observer. There's an...

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How good comms can simplify the mystique around blockchain

I've been around tech for more than 30 years and consider myself pretty literate in all things digital. However every once in awhile an...

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