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Andy West

Group Chief Development Officer at Hotwire

London, United Kingdom

About Me

I’m Hotwire’s Group Chief Development Officer, which means I'm responsible for all aspects of our sales and marketing to grow our revenue. I also build and manage our global affiliate network. I spent a large part of my career with Text 100, helping to build the company from a 20 person domestic agency into a global agency over a period of 20 years. I’m obsessive about demonstrating the impact communications has on the business success of our clients.

Andy West's Passles

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Why running naked down the street won't work

I've a lot of respect for Seth Godin - not least because of his ability to cut through the crap.  And in a recent blog post I found...

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The Top 50 Brands in China

Prophet, a global brand and marketing agency has released its second China Brand Relevance Index - a ranking of the most relevant brands...

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AMEC Measurement Month in Review

If you are in communications and have more than a passing interest in measurement and evaluation (which you should!),  then you will...

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Challenging the industry - our new brand is revealed

It's an exciting day here at Hotwire as we introduce our new brand identity to the world. As our Global CEO Barbara Bates explains in...

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