1 0 44

#PRFest and the importance of being honest

One of the core skills one learns as a middle-class Surrey dwelling white male is the 'spurious smile'. 

It's a smile frequently deployed...

Read More…

0 0 13

Let's take the time to listen

Your audience doesn't care.

Hyper atomising communities is the way to maintain engagement in a world where stories are in constant motion.

So, what does this mean for a brand’s communications team whose role it is to seek out and engage with existing and potential customers...…

Read More…

1 0 112

Your launch doesn't matter as much as you think it does

Launches are overrated.  The idea of a launch does more to service the egos of those involved than it does for the actual brand it...

Read More…

0 0 20

We never think alone...

It was in an electrical goods store in Heathrow Airport where I realised just how much of my decision-making I've ceded to Google. Having...

Read More…

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.