We have taken a look at this week's news and topics across digital, social, brand and creative. #ICYMI, here is what we found noteworthy: 

//Industry//

Mashable reportedly selling to Ziff Davis for about $50 million

TechCrunch

Mashable, which has been publishing since 2005 is being sold to publishing giant Ziff Davis, for around $50 million according to a new report from The Wall Street Journal. This is far less than its valuation of $250 million, from a funding round it raised in March last year. The all-out sale of Mashable comes after the publisher tried to secure additional funding throughout this year, according to the WSJ’s sources. After failing to receive adequate interest in a raise, it sought instead an all-out sale starting just a few months ago.

//Social Media//

Facebook made an app just for video creators

The Verge

In its latest attempt to woo video creators away from YouTube, Facebook has released an app just for them. It’s called Facebook Creator, and it includes a bunch of tools for streaming video, updating Stories, and message people across several of Facebook’s platforms.

//Industry//

Agencies Are Remaking Themselves to Satisfy Client Demands

In today’s fickle market, legacy creative agencies are akin to dinosaurs: lumbering giants fighting over clients’ shrinking budgets while slowly making that all-important pivot to digital. With anxious CMOs laser-focused on doing more for less, up-and-coming shops are exploring models outside the hourly billings that have governed this industry since the days of smoky, three-martini lunches. Read how four agencies are shaking things up.

//Brand Marketing//

HP Furthers Its Commitment to Diversity and Inclusion With Its Latest LGBTQ-Focused Initiative

Adweek

HP has long been committed to making the company as diverse and inclusive as possible. The team recently discovered a Harvard Business Review study which stated that one-third of LGBTQ employees hide their personal lives in the workplace. One in 10 LGBTQ employees have even left a workplace because it was unwelcoming. With that in mind, HP decided to focus its next digitally-driven campaign on LGBTQ employees, as part of its larger commitment to diversity and inclusion.