Contributors

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"Les 10 règles pour des Kpis pertinents

Les données ne manquent pas pour mesurer la performance d’une entreprise. Avec cette abondance d’informations, on peut parfois se...

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unknownx500

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CMOs pile pressure on adtech at Dmexco

Marc Pritchard's claim that adland is “murky at best, and fraudulent at worst” was a signal to adtech companies that brands are beginning...

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unknownx500

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¿Influencers, charlatanes, qué hay de cierto?

Los microinfluiencers se han convertido en el nuevo filón para muchas marcas. Los imposibles cachés que cobran algunas de las estrellas...

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unknownx500

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Hotwire abrirá oficina en México

A las ya existentes oficinas de Hotwire en San Francisco y Nueva York, la agencia de comunicación global sigue ampliando su presencia en...

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unknownx500

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Challenging the industry - our new brand is revealed

It's an exciting day here at Hotwire as we introduce our new brand identity to the world. As our Global CEO Barbara Bates explains in...

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unknownx500

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Hot Pink: Hotwire macht neu!

Hotwire PR gibt es nicht mehr. Ab heute sind wir Hotwire. Wir machen Kommunikation. Global, Grenzen überschreitend. Silos? Ohne uns....

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unknownx500

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Pensamiento sin límites: Nuestra Nueva Marca

Hotwire, la agencia de comunicación global, acaba de anunciar su rebranding, nueva visión y actitud, construida en base a sus equipos y...

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unknownx500

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Vom Buzzword zum Alltag?

Blättert man einige Exemplare von Marketing-Publikationen der letzten Jahre durch (ja - Print gibt es noch!), fallen einem viele Begriffe...

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unknownx500

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Balance is overrated. Go all-in for your clients.

I don't think anyone would argue that working in client services is demanding work. There are long-held tenets that shape expectations...

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unknownx500

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Ampliamos nuestra presencia en Norteamérica

A las actuales oficinas de San Francisco y Nueva York, la agencia de comunicación Hotwire ha anunciado sus planes de poner en marcha...

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unknownx500

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Mastering Your Biases: Part 1

I decided to write a little mini-series on cognitive biases, that we as marketers encounter every day - most of the time we are unaware...

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unknownx500

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Tech and finance: it's a love-hate thing

A new report from KPMG shines a light on the use of advanced tech in finance teams and the results are... confusing. The opportunity from...

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unknownx500

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The Devil Is In The Data

Those who know me, know I am a data geek. For most of my career I have worked with and represented data companies and I still get excited...

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unknownx500

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To Network or Not to Network

In my business development position and in our communications agency line of work, networking is key. Getting out and meeting new people...

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unknownx500

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Target millennials. Don't be generic.

I am not a millennial. So my first reaction after watching the "Generic Millennial Ad" created by Dissolve with And/Or was to laugh, as...

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unknownx500

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L’influence marketing est efficace

Les leviers de l’influence en ligne deviennent le cheval de bataille des marques et des agences qui tentent par tous les moyens de...

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unknownx500

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Haters will hate...or will they?

Jay Baer's Hug Your Haters is one of my favorite business books that marketers like to ignore. Dealing hilariously with the topic of...

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unknownx500

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Fabulous moustaches, fake news & rhetoric

Shaping and curling my moustache gives me a subtle, yet intoxicating air of intelligence. 

That's what I think. That's my opinion. 

The...

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unknownx500

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