Contributors

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The Narrative That Could Have Been: Kneeling for the National Anthem is Patriotic

We need to call out the argument against kneeling for the national anthem as “not patriotic” for what it is: spin. If you work in...

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unknownx500 Keith Allison

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Mastering Your Biases: Part 3

Another classic cognitive bias that creeps up on us in marketing, is the sunk cost fallacy. It's a little hard to explain, and is related...

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unknownx500

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The Health Tech Weekly Round up – 29th September 2017

Every week we take a look at biggest developments, research, and investment news from the world of Health Tech in the past 7 days. This...

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unknownx500

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What do the Great British Bake Off and the driverless vehicle “trolley problem” have in common?

The trolley problem is a famous philosophical quandary in which a subject is asked to imagine a scenario where he/she has to choose...

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unknownx500

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Les influenceurs, ces stars du digital

Le marketing d'influence est devenu un levier important de communication pour les e-marchands, notamment pour cibler les jeunes...

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unknownx500

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¿Por qué tu marca tiene que estar en Instagram?

 Del me gusta a los stories, así ha cambiado nuestra vida en pocos meses. ¿Que no sabes aún lo que son los stories? Pues entonces ya...

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unknownx500

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¿Cuáles son las claves de un rebranding?

Un rebranding es más que el cambio de un logo o el color de una marca. El cambio de la imagen visual de una compañía no es más que el...

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unknownx500

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Así cambiará la Digital Health nuestras vidas

La tecnología no solo va a cambiar el modo en el que viviremos, también los avances técnicos tendrán un profundo impacto en cómo...

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unknownx500

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Kardashian PR machine keeps us guessing again

I'm going there. I'm going to talk about the Kardashians. But you can't help but sit back and be mildly in awe of the PR machine behind...

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unknownx500

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Make Brand Magic with the Truth

I've led and supported a number of brand development projects and every time, it still feels as if we're making magic. When you partner...

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unknownx500

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"Les 10 règles pour des Kpis pertinents

Les données ne manquent pas pour mesurer la performance d’une entreprise. Avec cette abondance d’informations, on peut parfois se...

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unknownx500

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CMOs pile pressure on adtech at Dmexco

Marc Pritchard's claim that adland is “murky at best, and fraudulent at worst” was a signal to adtech companies that brands are beginning...

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unknownx500

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¿Influencers, charlatanes, qué hay de cierto?

Los microinfluiencers se han convertido en el nuevo filón para muchas marcas. Los imposibles cachés que cobran algunas de las estrellas...

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unknownx500

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Hotwire abrirá oficina en México

A las ya existentes oficinas de Hotwire en San Francisco y Nueva York, la agencia de comunicación global sigue ampliando su presencia en...

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unknownx500

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Challenging the industry - our new brand is revealed

It's an exciting day here at Hotwire as we introduce our new brand identity to the world. As our Global CEO Barbara Bates explains in...

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unknownx500

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Pensamiento sin límites: Nuestra Nueva Marca

Hotwire, la agencia de comunicación global, acaba de anunciar su rebranding, nueva visión y actitud, construida en base a sus equipos y...

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unknownx500

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Hot Pink: Hotwire macht neu!

Hotwire PR gibt es nicht mehr. Ab heute sind wir Hotwire. Wir machen Kommunikation. Global, Grenzen überschreitend. Silos? Ohne uns....

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unknownx500

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Vom Buzzword zum Alltag?

Blättert man einige Exemplare von Marketing-Publikationen der letzten Jahre durch (ja - Print gibt es noch!), fallen einem viele Begriffe...

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unknownx500

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Balance is overrated. Go all-in for your clients.

I don't think anyone would argue that working in client services is demanding work. There are long-held tenets that shape expectations...

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unknownx500

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Ampliamos nuestra presencia en Norteamérica

A las actuales oficinas de San Francisco y Nueva York, la agencia de comunicación Hotwire ha anunciado sus planes de poner en marcha...

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unknownx500

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Mastering Your Biases: Part 1

I decided to write a little mini-series on cognitive biases, that we as marketers encounter every day - most of the time we are unaware...

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unknownx500

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American Businesses Must Take a Stand on Social Issues

There is no longer a place for American businesses that do not take a stand on critical social issues. From Google, to Pepsi, to Uber,...

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unknownx500

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Tech and finance: it's a love-hate thing

A new report from KPMG shines a light on the use of advanced tech in finance teams and the results are... confusing. The opportunity from...

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unknownx500

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The Devil Is In The Data

Those who know me, know I am a data geek. For most of my career I have worked with and represented data companies and I still get excited...

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unknownx500

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Decentralized Social Platforms - One better than the other?

In today's environment we see new social media platforms popping up all around us. It seems my kids are alerting me of a new platform...

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unknownx500

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To Network or Not to Network

In my business development position and in our communications agency line of work, networking is key. Getting out and meeting new people...

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unknownx500

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3 Things That Will Help With The Paradox Of Choice

When I learned about the paradox of choice, I had a light bulb moment. Of course, I had experienced it many times myself - give me too...

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unknownx500

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Target millennials. Don't be generic.

I am not a millennial. So my first reaction after watching the "Generic Millennial Ad" created by Dissolve with And/Or was to laugh, as...

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unknownx500

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Tout se monnaye, y compris vos données personnelles

Nos données personnelles sont-elles en passe de devenir une monnaie comme une autre ? 

L’opérateur et fournisseur d’accès américain

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unknownx500

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Chatbots : les géants de la Mode essuient les plâtres

La hype autour des chatbots est sur une phase descendante. Et pour cause, même les plus créatifs songent à y renoncer pour le moment.

Les...

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unknownx500

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Comment Dominos passe devant Pizza Hut grâce à son contenu

La chaîne de pizzerias Dominos prend toute une industrie à contre-pied en jouant la carte de l'honnêteté.

Lorsqu'il s'agit de nourriture,...

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unknownx500

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L’influence marketing est efficace

Les leviers de l’influence en ligne deviennent le cheval de bataille des marques et des agences qui tentent par tous les moyens de...

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unknownx500

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Haters will hate...or will they?

Jay Baer's Hug Your Haters is one of my favorite business books that marketers like to ignore. Dealing hilariously with the topic of...

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unknownx500

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Fabulous moustaches, fake news & rhetoric

Shaping and curling my moustache gives me a subtle, yet intoxicating air of intelligence. 

That's what I think. That's my opinion. 

The...

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unknownx500

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