Contributors

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Glued to the TV? Some things never change...

Just when you thought the future of video advertising was in social media, Facebook's silent and subtitled clips, and YouTube's...

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Marketers Must Take Sales Seriously

As the defacto CMO for our global agency, I have responsibility for both our marketing and sales around the world. For that reason, Paul...

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unknownx500

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The Power of Employees as Social Influencers

Influencer marketing hit the marketing world by storm - where it was initially a strategy deployed by big brands that could afford to...

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unknownx500

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Make time for creative thinking. It's urgent.

It's easy to prioritize the millions of messages coming at you every day, a constant barrage of email, text, Slack. You tell yourself...

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unknownx500

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Piggybanking is big business

Smart personal finance management technology is having its moment in the sun, and is definitely one of the buzziest areas of FinTech at...

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unknownx500 kenteegardin

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Diversity for the win.

'So we need help with reaching out to disadvantaged kids in Tower Hamlets'.

It was one of those moments where I had to execute my most...

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unknownx500

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Go Invest in Yourself. Warren Buffet Said To

In a @fortune piece from earlier this year there is an evergreen list of Warren Buffet's best investment advice that is one to bookmark...

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unknownx500

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Driverless disruption: is any industry safe?

We all know that autonomous vehicles (AVs) will revolutionise the automotive industry, which is why major automakers have already placed...

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unknownx500

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Can Under Armour fight back?

I'll admit (without giving any names), I certainly have a sports brand of choice - one that I return to time and time again. It's a brand...

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unknownx500

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Great British Bake Off's 'scary' ad

My GBBO WhatsApp group will soon be coming to life again as the new series kicks off soon! Whilst I can't wait for the baking show to...

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unknownx500

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2040 - Year of the Future?

The paperless office! Driverless cars! Ubiquitous mobile payments! If we looked back over trends headlines and predictions over the last...

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unknownx500

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Are P&G right to cut digital ad spend?

Brand safety - a topic that has been recurrent in our industry and one that has clearly resulted in clients and brands taking their own...

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unknownx500

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What can Amazon's continuing omnipresence teach us?

Amazon isn't content with being an online marketplace. It's not happy being in our homes via Alexa. It's not satisfied supplying us with...

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unknownx500

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Big day for Bitcoin

Bitcoin, Blockchain, Distributed Ledger – conference participants nod sagely, roundtable participants laugh nervously, and everyone makes...

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unknownx500

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Plastic not so fantastic for Coca-Cola

Sustainability. Still a buzzword, and a bandwagon that Coca-Cola has (quite rightly) finally jumped on. Marketing Week reports that the...

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unknownx500

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Me vs. the self-driving car

So I'm setting myself a challenge - to learn to drive before the ubiquitous availability of autonomous vehicles. 

Now this may seem like...

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unknownx500

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