Contributors

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Is comparing Uber to Napster really fair?

Interesting article from @AndyPemberton of Furthr about seeing Uber as a lesson in the damaging power of disruption. In a nutshell he...

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unknownx500

0 0 26

The age of the ever-wanting consumer

Ever spent weeks complaining about a feature you wished a product had, only to realise (thanks to a snarky colleague) it existed the...

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2 0 193

5 things the comms industry can learn from Love Island

Monday saw the conclusion of the seven week long marathon that was ITV2's reality TV show Love Island. After 43 episodes (that's six a...

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unknownx500

0 0 26

Millennials are not all the same

I enjoy commentary from Marketing Week's Mark Ritson because of how he can divide readers. He didn't disappoint this week with a piece on...

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unknownx500

0 0 16

Are you stalking me?

Procter & Gamble (P&G) is upping digital investment to "make sure it turns up wherever consumers are."

Whilst this is great in theory,...

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unknownx500

0 0 5

Transformation digitale : pourquoi maintenant ?

Si aujourd’hui personne ne remet en question la nécessité ou l’intérêt  de la transformation digitale, attardons nous sur la  combinaison...

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unknownx500

1 0 34

What Disney can teach us about connecting with consumers

1. Ask your audience what they want

Don't assume you know your customers and that you have all the answers. Disney took the time to survey...

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unknownx500

3 0 41

Why our 'personal brand' should be just that..

"Hi Martin, can you quickly chuck this on Passle please?" Damn, I've only gone and done it myself. Only this time it's meant to be...

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unknownx500

2 0 19

AI: Doomsday or heyday?

As two of the world’s most well-known business leaders lock horns on the topic of AI, the technology continues to evolve at a...

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unknownx500

0 0 10

The Era of CMO Activism

We are in a new era where CMOs must take stands for the causes they believe in. CMOs have become the face of a brand and the go-to for...

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unknownx500 See-ming Lee 李思明 SML

0 0 38

Moneysupermarket fined for ignoring email opt-outs

Whether you've started to prepare for next year's GDPR (General Data Protection Regulation) or not, it's worth remembering how important...

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unknownx500

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It's time to end PR's inferiority complex

What is up with the PR industry? If we're not declaring the press release dead, (Spoiler alert - it isn't) we're deciding we don't really...

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unknownx500

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Why disruptors need to act like teachers

Every day, every minute we're hearing about the ever-exciting and ever-evolving concept of 'disruption'. All professionals, industries...

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unknownx500

0 0 7

Is Trust is the Latest Victim of Disruption?

Some say that trust lies at the heart of society. In a bygone age, there was implicit trust in banks, teachers, the media, the medical...

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unknownx500

1 0 14

If you are on time - you're late

So - this is probably a really really German thing to share but this article is spot on when it compiles six reasons why being late is...

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unknownx500

3 1 22

Country specific content needed

It is pretty common that we as PR consultants receive German translations of English-language PR content with the expectation to use it...

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unknownx500

0 0 8

4 Lessons We Can Learn From Silicon Valley's Success

Nice simple explanation here of four principles that lie behind some of the success of Silicon Valley.  Reading through, I felt an...

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unknownx500

1 0 31

Influencers faking it on Instagram: We all do it!

On a recent weekend, my beloved two year old and my gorgeous two month old decided to invoke the devil.

It was a challenging day for both...

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unknownx500

0 0 8

Is it time to start creating an SMS marketing strategy?

When it comes to text messages from businesses, I'm not so keen to opt-in. With notifications popping up on my phone already from the...

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unknownx500

0 0 134

Is the hunt for #influencer status getting dangerous?

As a child I remember eating sand which I am sure was well soiled. 

Just last week my eight week old daughter treated me to a casual vomit...

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unknownx500

0 0 46

Cannes Fall-Out: Publicis, WPP & Creativity

We can always rely on the Holmes Report's Arun Sudhaman to represent the best interests of PR and to provide honest reporting from major...

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unknownx500

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