Contributors

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Global Execs Bullish on Economic Outlook

McKinsey's latest Global Survey on Economic Conditions paints an encouraging picture on the prospects for business. Despite the...

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unknownx500

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Happy fifth birthday to Uber London!

Earlier today, still with the undiminished zeal of a fresh convert, I was describing the first time I ever used Uber. I hadn't realised...

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unknownx500

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Creativity Will Drive off the Sharp Suited Invaders

I'm enjoying the proliferation of trend articles as we enter the second half of this fascinating year. It's interesting to spot the...

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unknownx500

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#PRFest and the importance of being honest

One of the core skills one learns as a middle-class Surrey dwelling white male is the 'spurious smile'. 

It's a smile frequently deployed...

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unknownx500

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The Modern CMO Needs to be a Futurist (& a whole lot more)

Interesting insight on the future role of the modern CMO this time from the American Marketing Association. Take a look at the...

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unknownx500

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Uber It's not a PR problem. It's a business problem.

I am sick and tired of the Uber situation being labeled a PR disaster...it's a business disaster, ethical disaster, poor management...

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unknownx500

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Is it really worth risking your company for?

I've always given mad props to the smarts of Heidi Roizen.  She's seen a lot in her time here in the valley and has always told it like...

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22 Reasons Why AVEs Are Invalid

I'm unapologetic about my support for AMEC in its quest to eradicate AVEs. While there may be debate about the tactics (see my previous...

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unknownx500

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BA Crisis Comms: Don't Shoot The Messenger

Thoughtful argument here by Sally Costerton - a highly experienced corporate communications specialist - on the perils of handling...

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unknownx500

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Siri goes from being Bubble to Buble

While Apple enthusiasts will be delighted at (and won't stop telling you about) the fullness of the sound emanating from Apple's HomePod,...

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unknownx500

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Plongée dans les tendances Internet 2017

Alors que l’attention des consommateurs est divisée entre un nombre croissant de plateformes, médias et réseaux en ligne, les missions du...

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unknownx500

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The Data Driven CMO

Reading this profile of Jason Rose (@rosejason), SVP Marketing at Gigya - a customer identity management software firm - highlights the...

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unknownx500

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Wake up or be snapped up

As we've said previously, the big consulting firms are circling the marketing services industry like feeding sharks. Here's yet another...

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unknownx500

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Brands That Challenge by Thinking DIfferently

Long established brands in industries that are perhaps not well recognised for innovation are increasingly seeking to present themselves...

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unknownx500

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Want to keep your staff? Don't let them become 'gurus'.

There's a word which induces an instant sense of nausea and loathing. 

'Guru'.

A word infuriatingly sprayed across the Linkedin profiles of...

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unknownx500

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