Contributors

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Non-Profit Marketing: What to Know in December

Somehow tomorrow marks the beginning of December. With Christmas and the end of the year quickly approaching, here are the three things...

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unknownx500

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Bienvenida la Generación Alfa: Los juguetes conectados serán el próximo gran reto de la seguridad informática

La llegada del Internet de las Cosas a los juguetes y otros dispositivos con inteligencia artificial como Google Home han abierto un...

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unknownx500

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How good comms can simplify the mystique around blockchain

I've been around tech for more than 30 years and consider myself pretty literate in all things digital. However every once in awhile an...

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unknownx500

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Alexa, are you smarter than me?

You may not think so, but the next generation does. Kids aged 6-10 think Amazon Alexa and other in-home AI systems are smarter than them,...

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unknownx500

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Redonner ses lettres de noblesse à l'Homme grâce aux nouvelles technologies

La Cité de la Réussite, événement incontournable organisé à la Sorbonne et reconnu pour la qualité grandiose de ses intervenants, faisait...

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unknownx500

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Las empresas tecnológicas y farmacéuticas comienzan a colaborar juntas por la regulación de la Digital Health en Estados Unidos

Esta semana en el repaso a la actualidad sobre Digital Health, que desde Hotwire recogemos, destaca la iniciativa del regulador sanitario...

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unknownx500

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A New Look For Enterprise Brands

In our world - the world of tech blogs, corporate communications, and everything in-between - 'Enterprise' has traditionally been a...

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unknownx500

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GOTY Material? Not When You’re Early Access…

Let me start off by saying that I’ve been an avid Player Unknown’s Battleground (PUBG) fan. When my friend introduced me to this battle...

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Content Marketing - erst das Thema, dann die Kanäle

Wie oft haben Sie in den letzten Monaten - ach, was sag ich, in den letzten Tagen alleine schon den Begriff Content Marketing gehört,...

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unknownx500

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Retail Sets Sail

We're just under two months away from the largest retail trade show in the US. Every January, the National Retail Federation puts on one...

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unknownx500 aaron_anderer

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The Digital Brand Lab News Round-up: 11/17

We have taken a look at this week's news and topics across digital, social, brand and creative. #ICYMI, here is what we found...

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unknownx500

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Is Snapchat bringing back media relations?

Media relations, ugh. So old-school and boring. We're all about digital now. And Snapchat is just for the kids, right? 

Wrong. 

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unknownx500

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Laughing in the face of industry records

Yesterday I attended one of my favourite events of the year – CCS Predictions. Hosted by the very smart analyst team at CCS Insight, the...

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unknownx500

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How to be "In Tech"

This is part of an ongoing series discussing how non-tech companies are moving into the tech and innovation ecosystem.

Most companies want...

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unknownx500

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Lettre de motivation : pour ou contre ?

Etant en charge des ressources humaines de l’agence Hotwire France, je reçois un nombre important de candidatures. Certaines très...

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unknownx500

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La confianza en los medios generalistas se desploma en España, mientras la credibilidad de medios internacionales sigue al alza

Hotwire, la agencia de comunicación global, ha presentado los resultados del estudio ‘Las Dos Caras de la Influencia’ realizado en...

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unknownx500

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The power of personal relationships

I attended the B2B Marketing ABM Conference last week to learn more about Account Based Marketing and where B2B marketers are in...

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unknownx500

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Comment l'expérience client bouscule l'économie...

L'expérience client bouscule les pratiques et les organisations et oblige les entreprises à évoluer d'une vision produit vers une vision...

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unknownx500

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Historical Fantasies Are Part Of The Gaming Experience


Reading Colin Campbell’s story on Ubisoft’s inaccurate depiction of a promiscuous Cleopatra in Assassin’s Creed: Origins raised an...

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unknownx500

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Why You Don't Always Need Digital

It may seem unusual for Hotwire's Global Head of Digital Brand Lab to write the headline you read above. However, I cannot stress enough...

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unknownx500 xZad

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3 AHA! Moments from the Digiday Agency Summit 2017

Last week, agencies large and small, from full-service to niche, assembled in Charleston, SC to discuss the state of the agency. And, I...

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unknownx500

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Wie kennzeichnen Influencer richtig?

Influencer müssen bezahlte Beiträge kennzeichnen. Das ist so und wird sicherlich von sehr vielen auch entsprechend gehandhabt. Es gibt...

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unknownx500

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