Contributors

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Three things my NFL experience taught me

Yesterday (Sunday) I was treated to my first NFL game. 

I went to see the LA Chargers take on the Oakland Raiders. I was nervous,...

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unknownx500

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Money 2020 and the F-Word


How I learned to stop hating “frictionless”

If you’re packing your bags for Money 2020 in Las Vegas, chances are you’re familiar with the...

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unknownx500 Sole Treadmill

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People Are Not Goldfish

Since the Microsoft, Corp study of 2015 that told us that humans now have a shorter attention span than goldfish (8 vs. 9 seconds...

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unknownx500 KoiQuestion

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Twitter teste les 280 caractères.

C’est une transformation profonde de son fonctionnement que nous propose Twitter avec le lancement de son test pour les 280 caractères.

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unknownx500

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Don't Talk to Me When I Am Grumpy

Understanding how consumers feel and their mood when they see an advertisement or marketing content is an aspect of audience engagement...

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unknownx500

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Building A Global Challenger Brand

Rebranding a company is more than just launching a new visual identity. It’s about helping companies uncover who they truly are, what...

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unknownx500

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¿Qué medir y qué no en comunicación?

La medición del impacto de la comunicación en la reputación y negocio de las compañías y marcas sigue siendo uno de los mayores retos a...

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unknownx500

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What a year it's been!

Remember when Hotwire acquired Eastwick? That was over a year ago – and a hell of a lot has happened in the past 365 days. When the...

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unknownx500

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Why brands don't need copy approval

Respected journalist, Ginny Dougray's article in The Guardian on having to give Claire Balding copy approval on an article for Saga...

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unknownx500

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AMEC Measurement Month in Review

If you are in communications and have more than a passing interest in measurement and evaluation (which you should!),  then you will...

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unknownx500

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The social media Black Mirror

I had the pleasure of hearing Amy Kean, VP of Strategy and Planning at Beamly, part of the major beauty conglomerate Coty, at this year's...

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unknownx500

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Confession d'un influenceur Instagram

"Les marques veulent juste du chiffre" c'est par ces mots que ce témoignage anonyme débute. L’influenceur montre du droit l'utilisation...

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unknownx500

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