Contributors

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La tecnología aplicada a la salud necesita un relato

Los últimos avances en la tecnología aplicada a la salud dibujan un escenario en el que los retos más importantes en este ámbito ya no...

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unknownx500

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Is Halloween a Trick or Treat opportunity for UK retailers?

I won't lie to you - I am not the most enthusiastic of Halloween converts. Whilst I have been known to pull on a costume on occasion (one...

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unknownx500

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Why running naked down the street won't work

I've a lot of respect for Seth Godin - not least because of his ability to cut through the crap.  And in a recent blog post I found...

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unknownx500

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The Digital Brand Lab News Round-up

We have taken a look at this week's news and topics across digital, social, brand and creative. #ICYMI, here is what we found...

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unknownx500

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Smart Cities Are Right Around The Corner

Alphabet, the parent company of Google, is going to be building a city that will be completely data-driven. We see the world around us...

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unknownx500

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Context-less content - it's time to make a stand

Never has there been an easier time to take comments out of context. This very medium that I'm communicating via right now is the perfect...

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unknownx500

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The Top 50 Brands in China

Prophet, a global brand and marketing agency has released its second China Brand Relevance Index - a ranking of the most relevant brands...

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unknownx500

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Christian Martinell (Essity): “Escuchar al consumidor nos permite mejorar el desarrollo e investigación de nuestros productos”

Las redes sociales se han convertido en una herramienta única para conseguir establecer una comunicación bidireccional con nuestros...

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unknownx500

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¿Quieres ser un súper MarCom?

En más de una ocasión, los directores de comunicación y marketing tienen que ser capaces de hacer cosas inimaginables para conseguir los...

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unknownx500

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3 Comms Tips for the Retail Industry Ahead of the Holidays

It's the most wonderful time of the year! Retail experts of all shapes and sizes are coming out of the woodwork to share their thoughts...

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unknownx500

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The bookworm mindset in a podcast world

For as long as I can remember, people have referred to me as a bookworm. As a kid I was as likely to have my nose stuck in a novel -...

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unknownx500 jeff_golden

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Generation Alpha will change how brands communicate

Today we announced the launch of ‘Understanding Generation Alpha’, a report produced in collaboration with Wired Consulting. The report...

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unknownx500

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Cada vez más startups de salud, cada vez más regulación

El auge de las apps para la gestión de la salud y el autocuidado está poniendo en alerta a las autoridades sanitarias, que comienzan a...

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unknownx500

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Three things my NFL experience taught me

Yesterday (Sunday) I was treated to my first NFL game. 

I went to see the LA Chargers take on the Oakland Raiders. I was nervous,...

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unknownx500

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Money 2020 and the F-Word


How I learned to stop hating “frictionless”

If you’re packing your bags for Money 2020 in Las Vegas, chances are you’re familiar with the...

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unknownx500 Sole Treadmill

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People Are Not Goldfish

Since the Microsoft, Corp study of 2015 that told us that humans now have a shorter attention span than goldfish (8 vs. 9 seconds...

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unknownx500 KoiQuestion

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Delivery and logistics is top of the bill at WIRED Retail

With more and more people shopping online, managing the supply chain, and particularly delivery, is one of the biggest challenges for...

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unknownx500

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Twitter teste les 280 caractères.

C’est une transformation profonde de son fonctionnement que nous propose Twitter avec le lancement de son test pour les 280 caractères.

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unknownx500

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Don't Talk to Me When I Am Grumpy

Understanding how consumers feel and their mood when they see an advertisement or marketing content is an aspect of audience engagement...

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unknownx500

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Building A Global Challenger Brand

Rebranding a company is more than just launching a new visual identity. It’s about helping companies uncover who they truly are, what...

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unknownx500

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Cracking the RegTech market will take more than great tech

The possibilities for RegTech to transform the regulation of the U.S. financial sector are staggering. The sector spends billions per...

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unknownx500

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1 raison de plus de prendre les youtubeurs au sérieux

Si même le CNC le fait, il faudra bien vous y mettre. Cette mesure ne veut pas dire qu'il y aura du changement dans le type d’œuvres...

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unknownx500

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¿Qué medir y qué no en comunicación?

La medición del impacto de la comunicación en la reputación y negocio de las compañías y marcas sigue siendo uno de los mayores retos a...

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unknownx500

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What a year it's been!

Remember when Hotwire acquired Eastwick? That was over a year ago – and a hell of a lot has happened in the past 365 days. When the...

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unknownx500

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Why brands don't need copy approval

Respected journalist, Ginny Dougray's article in The Guardian on having to give Claire Balding copy approval on an article for Saga...

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unknownx500

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Masters of Marketing Preview - Challenger Brands, Dusty Businesses and Everyone is Now in Tech

The annual ANA Masters of Marketing is taking place this week and Hotwire will be there along with 2,500 iconic brands and industry...

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unknownx500

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AMEC Measurement Month in Review

If you are in communications and have more than a passing interest in measurement and evaluation (which you should!),  then you will...

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unknownx500

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The social media Black Mirror

I had the pleasure of hearing Amy Kean, VP of Strategy and Planning at Beamly, part of the major beauty conglomerate Coty, at this year's...

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unknownx500

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Confession d'un influenceur Instagram

"Les marques veulent juste du chiffre" c'est par ces mots que ce témoignage anonyme débute. L’influenceur montre du droit l'utilisation...

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unknownx500

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